Growth Hacking Cartoon

Growth Hacking How do you know you are reading and listening to too much growth hacking content? Well, when you start talking like this!   **************************************************************************** Kathy Klotz-Guest is a story and creativity strategist, speaker and author. An improviser and comedian as well as an MBA, MA, Kathy brings interactivity, energy and innovation to events, talks, and workshops. She'll have your audience laughing and learning and that's what it's all [...]

By | 2018-05-13T01:28:46+00:00 May 7, 2018|0 Comments

How to Speak Like a Blockchain Boss (Satire) in 6 Easy Steps

How to Speak Like a Blockchain Boss I am no blockchain expert; yet I have friends who are and they can show you how to speak like a blockchain boss. Today, I got to chat with my friends @Kerrygorgone and @Chrisbrogan (a real expert) about blockchain on the Business SHEnanigans show. I am practically an expert by osmosis. I am at @kathyklotzguest.   Listen In: It's Informative and Funny Whew! You'll want [...]

By | 2018-05-13T01:43:31+00:00 March 16, 2018|0 Comments

Lady Doritos and PepsiCo’s Missed Marketing Opportunity

Lady Doritos and a Missed Marketing Opportunity Oh Doritos! How I love thee. I do. And I don't mind saying that to the world. I ate so many - Cool Ranch, please! - when I was pregnant. I should have bought stock in the company! Yet, they missed a huge opportunity with Lady Doritos (#ladydoritos) on Twitter. New Doritos Flavor, Blaze. These are *not* Lady Doritos. Source: screenshot Doritos.com [...]

By | 2018-02-07T04:16:03+00:00 February 7, 2018|0 Comments

Fun at Work Day: Innovation and Playfulness

Happy Fun at Work Day Fun at Work Day - Playfulness Matters Today is #havefunatworkday! Play is creative fuel. #playfulness matters. How will you play today in teams or by yourself? Play unleashes our best ideas and that is a powerful force for innovation. It does something else, too. Play shows us who we are. In low stakes play where rules don't matter, we see how we react [...]

By | 2018-01-28T22:37:43+00:00 January 28, 2018|0 Comments

Virgin Trains: A Viral Lesson in Humor and Customer Service

Virgin Trains: Poor Humor and Customer Service How not to handle customer service via Twitter - Virgin Trains How NOT to handle customer service complaints...this one hot off the press from my friends in London. With "honey," "love," "sweetie"....and other patronizing 'there, there' comments. Brands need to get that it diminishes a woman's legitimate issues. The 1950s called and even it doesn't want 'old timey' sexist comments back. [...]

By | 2018-01-02T21:02:36+00:00 January 2, 2018|0 Comments

Collaborative Storytelling – What Harold Lloyd Taught Me About The Power of Interactive Story

  The Power of Interactive Story What Harold Lloyd Taught Me About The Interactive Power of Story Harold Lloyd's silent comedy was story *crack* to my 9-year-old brain. And it taught me everything about breaking the fourth wall to co-create with my audience. Collaborative Storytelling is not an option today. I've given several keynotes on this topic and I love seeing how audiences engage when I create scenes [...]

By | 2017-12-10T21:18:03+00:00 December 10, 2017|0 Comments

An Open Letter to My Speaker Brothers

To my speaking brothers, I adore you. You matter. And I know you care about your speaking sisters. I wanted to reach out to you and share something that happened recently that, sadly, is not an isolated case. As I debated whether or not to say something, I got nervous. I still am because I am taking a risk. Yet, I also know that sometimes the most important conversations require [...]

By | 2018-03-30T19:58:25+00:00 December 7, 2017|6 Comments

Three Ways Marketers Kill Marketing – Video (humor)

Three Ways Marketers Kill Marketing There are three big ways marketers kill marketing: jargon; lack of a compelling story; and guilt and shame tactics. I discuss all of those in more detail in this video. See the Medium article of this post. I have always joked that the fifth horseman of the apocalypse is a content marketer. To get notified when I go live, sign up here! Watch the Video [...]

By | 2017-09-25T00:28:48+00:00 September 24, 2017|0 Comments

Most Product Storytelling Sucks: How to Tell a Kick-Ass Product Story

Your Product Story Matters Product Stories matter. Most of the time they stink. They stink because companies are focused on features and benefits. And it's not about that. In this video I discuss what matters and why when it comes to creating a kick-ass product story. Product Storytelling Resources To get notified when I go live, sign up here! I talk about great product storytelling here so check these articles [...]

By | 2017-09-24T22:40:40+00:00 September 24, 2017|0 Comments

Live Stream Success Tips with Ross Brand – #yesandbrandshow

Live Stream Success Tips to Unleash Your Inner Rockstar Few people know live streaming and video storytelling the way Ross Brand knows it. He is a true live stream video rockstar and he know how to help brands achieve live stream success. He is funny and smart and he knows how to prepare, let go and have fun. In this extended version of the #yesandbrandshow, Ross and I chat about [...]

By | 2017-09-24T21:40:28+00:00 September 24, 2017|0 Comments
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