Business Storytelling Truth: And Nothing But the Truth!

Business Storytelling Truth in a World of Fake News I was on a podcast recently with friends and colleagues to promote our StoryCo Conf in LA on Oct 25th (note: still FREE tickets available here at storyconference.info). storyconference.info Over the weekend, someone wanted to argue with the idea that the truth is an important - maybe even the most important part - of business storytelling. Now, we didn't get to [...]

By | 2018-10-15T16:05:59+00:00 October 15, 2018|0 Comments

3 Ways to Build Storytelling Culture

How to Strengthen and Build Storytelling Culture I have written (and chatted) at length about ways to build storytelling culture over the years. In this short clip for my 'Yes And Brand' Show I give 3 specific ways to reinforce a storytelling culture in any organization. Here is a link to my prior article on how Zappos uses storytelling to redefine a story culture around customer service. Enjoy. What do [...]

By | 2018-09-18T18:08:34+00:00 September 18, 2018|0 Comments

Interactive Storytelling Lessons: How a Silent Film Comedy Stuntman Changed Everything

Interactive Storytelling Lessons from Silent Film Era Physical Comedy Interactive storytelling is not an option today. If you are not doing it, you will be left behind.  Harold Lloyd’s silent comedy was story *crack* to my 9-year-old brain. Here was a silent film era comedy stuntman who relied solely on visual comedy and object work to tell these funny and very human stories. I couldn't get enough of it. I [...]

By | 2018-08-29T22:51:12+00:00 August 25, 2018|0 Comments

Narrative Strategy: Conflict Powers Incredible Storytelling

Anger is Story and Innovative Fuel: Why Conflict Powers Incredible Storytelling I spoke to a group of entrepreneurs recently about storytelling and conflict. Being an entrepreneur is hard - just like being an executive in a big company: both can be isolating. Many of these entrepreneurs expressed frustration, rejection and anger as well as passion and excitement. We all do. That is totally normal. Congrats - your human card is [...]

By | 2018-01-31T19:59:29+00:00 January 31, 2018|0 Comments

SOTU Response – Joe Kennedy’s Language of Unity

The Language of Inclusion and The SOTU Response "I, me, mine...."  Oh, brother. Queue eyeroll.... Remember the seagulls in "Finding Nemo?" Mine, mine, mine!" That scene still makes me laugh. It's not so funny when we use these things in our #marketing, #communication and our talks.   Source: Ron Smith via Unsplash.com Language matters. It signals intent, values and beliefs. The language of unity isn't "I, me, mine..." [...]

By | 2018-01-31T18:44:52+00:00 January 31, 2018|0 Comments

Storytelling And Employee Engagement

Story of Teams: Storytelling and Employee Engagement #storytelling drives everything and it's time for companies to challenge the #story behind why #employeeengagement fails.   Employees Don't Trust Employee engagement is all the rage...and most programs fail.  Why? Research tells us that once employees are paid at parity and perceive fairness, then money is not a motivator. It's not a lasting motivator. Yes, people want meaningful work and they [...]

By | 2018-01-28T23:40:14+00:00 January 28, 2018|0 Comments

Messaging Lessons From Oprahs Golden Globes Speech

Source: Ron Smith via Unsplash.com Messaging Lessons From Oprahs Golden Globes Speech - For Speakers and Brands And this is not just a message for speakers; it's a powerful message for brands - your job is to create powerful moments of hope. Here are the big messaging lessons from Oprah's Golden Globes speech. Source: Public Domain The power of passion and commitment to belief. And personal truth. [...]

By | 2018-01-08T18:08:35+00:00 January 8, 2018|0 Comments

Collaborative Storytelling – What Harold Lloyd Taught Me About The Power of Interactive Story

  The Power of Interactive Story What Harold Lloyd Taught Me About The Interactive Power of Story Harold Lloyd's silent comedy was story *crack* to my 9-year-old brain. And it taught me everything about breaking the fourth wall to co-create with my audience. Collaborative Storytelling is not an option today. I've given several keynotes on this topic and I love seeing how audiences engage when I create scenes [...]

By | 2017-12-10T21:18:03+00:00 December 10, 2017|0 Comments

Livestreaming Video Predictions for 2018

Livesteaming Video Predictions One of my favorite people on the planet, Ross Brand, invited me to share my thoughts about 2018 by providing my livestreaming video predictions. Along with an amazing group of livestreamers who all add something unique to the mix, I added my prediction for 2018. 91 Livestreaming and Digital Media Predictions for 2018 Digital Media and Livestreaming Video Predictions for 2018 Click here to see [...]

By | 2017-11-30T22:04:21+00:00 November 30, 2017|0 Comments

How Mixed Reality Will Change Business Storytelling

Mixed Reality Will Change Business Storytelling and Content: From Telling to Sharing Experiences Sharing Experiences (Source: Unsplash.com)   Lots of big brands today are experimenting with mixed reality tech – virtual reality (VR) and augmented reality (AR) to create content. Forbes recently reported that 75% of the world's most valuable brands (Forbes brand list) have created some kind of mixed reality experience for customers in an effort to grow [...]

By | 2017-11-20T23:33:28+00:00 November 20, 2017|0 Comments
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