Why a Culture of Experimentation Matters and How to Think About it

Experiments fuel innovation, employee development and organizational knowledge. Why Now? It's a great time to create a culture of experimentation precisely because of what's happening today. People want to bring their creativity to work. And it's an innovation imperative. If we're not nurturing employees' creativity, we're [...]

By |2021-05-18T17:35:08+00:00April 21, 2020|

Business Storytelling Truth: And Nothing But the Truth!

Business Storytelling Truth in a World of Fake News I was on a podcast recently with friends and colleagues to promote our StoryCo Conf in LA on Oct 25th (note: still FREE tickets available here at storyconference.info). storyconference.info Over the weekend, someone wanted to argue with the idea [...]

By |2018-10-15T16:05:59+00:00October 15, 2018|

Storytelling And Employee Engagement

Story of Teams: Storytelling and Employee Engagement #storytelling drives everything and it's time for companies to challenge the #story behind why #employeeengagement fails.   Employees Don't Trust Employee engagement is all the rage...and most programs fail.  Why? Research tells us that once employees are paid at [...]

By |2018-01-28T23:40:14+00:00January 28, 2018|

FIR Podcast Guest – Kathy

Fir Podcast Guest Host   I was a FIR Podcast Guest Host! Last week, I had a blast chatting with Shel Holtz and Serena Ehrlich on the For Immediate Release (FIR) podcast where we discuss some hot topics in communications, PR, journalism and branding (Check out the more [...]

By |2017-11-05T22:10:11+00:00November 5, 2017|

Warren Whitlock Chats Guerrilla Marketing (video)

Warren Whitlock Chats Guerrilla Marketing In this episode of livestream show, #yesandbrandshow, I chat with influencer and great guy, Warren Whitlock, about Guerrilla Marketing, why marketing has completely changed and why it's as important now as ever to disrupt business as usual. To see more articles on marketing, [...]

By |2017-09-25T00:26:31+00:00July 30, 2017|

LinkedIn Summer 2017 Reading List: Stop Boring Me Named

LinkedIn Summer 2107 Reading List: Top 25 Marketing Books In June, Linkedin published its "LinkedIn Summer 2017 Reading List" and Named "Stop Boring Me!" a top 25 Marketing Must-Read! I am so honored. Thank you, LinkedIn Marketing. And there are 24 other fantastic titles on this list. So [...]

By |2017-09-24T21:51:30+00:00July 29, 2017|

The Marketing Podcast: Kathy and Douglas Burdett

What Improv Taught Me (and Can Teach You) about Banishing Boring! In the July 28 release episode of The Marketing Podcast with Douglas Burdett, Kathy talks about how great business storytelling can be and how most everything she learned about marketing came from comedy.   The marketing [...]

By |2017-07-29T23:23:43+00:00July 29, 2017|

Strategic Business Storytelling (Part 2)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and [...]

By |2017-02-21T22:26:41+00:00September 15, 2016|