SOTU Response – Joe Kennedy’s Language of Unity

The Language of Inclusion and The SOTU Response "I, me, mine...."  Oh, brother. Queue eyeroll.... Remember the seagulls in "Finding Nemo?" Mine, mine, mine!" That scene still makes me laugh. It's not so funny when we use these things in our #marketing, #communication and our talks.   [...]

By |2018-01-31T18:44:52+00:00January 31, 2018|

How Mixed Reality Will Change Business Storytelling

Mixed Reality Will Change Business Storytelling and Content: From Telling to Sharing Experiences Sharing Experiences (Source: Unsplash.com)   Lots of big brands today are experimenting with mixed reality tech – virtual reality (VR) and augmented reality (AR) to create content. Forbes recently reported that 75% of [...]

By |2017-11-20T23:33:28+00:00November 20, 2017|

Three Ways Marketers Kill Marketing – Video (humor)

Three Ways Marketers Kill Marketing There are three big ways marketers kill marketing: jargon; lack of a compelling story; and guilt and shame tactics. I discuss all of those in more detail in this video. See the Medium article of this post. I have always joked that the [...]

By |2017-09-25T00:28:48+00:00September 24, 2017|

Beyond Product Content: A Chat with Robert Rose

Product Story: Beyond Product Content - My Chat with Robert Rose Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of the Content Marketing Institute. It's time to go beyond the product story and [...]

By |2017-09-24T20:31:20+00:00September 24, 2017|

LinkedIn Summer 2017 Reading List: Stop Boring Me Named

LinkedIn Summer 2107 Reading List: Top 25 Marketing Books In June, Linkedin published its "LinkedIn Summer 2017 Reading List" and Named "Stop Boring Me!" a top 25 Marketing Must-Read! I am so honored. Thank you, LinkedIn Marketing. And there are 24 other fantastic titles on this list. So [...]

By |2017-09-24T21:51:30+00:00July 29, 2017|