How Mixed Reality Will Change Business Storytelling

Mixed Reality Will Change Business Storytelling and Content: From Telling to Sharing Experiences Sharing Experiences (Source: Unsplash.com)   Lots of big brands today are experimenting with mixed reality tech – virtual reality (VR) and augmented reality (AR) to create content. Forbes recently reported that 75% of the world's most valuable brands (Forbes brand list) have created some kind of mixed reality experience for customers in an effort to grow [...]

By | 2017-11-20T23:33:28+00:00 November 20, 2017|0 Comments

The Top 5 Worst LinkedIn Business Pick-Up Lines

The Top 5 Worst LinkedIn Business Pick-Up Lines   A few years ago, I wrote this post about bad linkedin notifications. I am happy to say I am getting less spam, although I think it's because I'm filtering more, or the AI bots are hard at work keeping that stuff away. Either way, progress. LinkedIn has gotten better. Way to go, #linkedin. I am still getting those notifications and invites [...]

By | 2017-11-18T16:25:30+00:00 November 18, 2017|2 Comments

Conference Cartoon – Kathy Klotz-Guest

Friday Fun: Conference Cartoon Introducing the Friday cartoon. Today it's the Conference cartoon. I am learning to draw freehand. As a writer, comic and strategist, I think in punchlines that create a visual. I am just not a drawer.  However, I am now doodling and sketching - skoodling - and committed to learning how to draw better!  So with help of Sketches Pro app for the iPad, I am trying [...]

By | 2017-11-10T23:35:51+00:00 November 10, 2017|0 Comments

FIR Podcast Guest – Kathy

Fir Podcast Guest Host   I was a FIR Podcast Guest Host! Last week, I had a blast chatting with Shel Holtz and Serena Ehrlich on the For Immediate Release (FIR) podcast where we discuss some hot topics in communications, PR, journalism and branding (Check out the more articles on branding and content on Kathy's blog).  What fun! This was my 2nd appearance on the show. I love being a [...]

By | 2017-11-05T22:10:11+00:00 November 5, 2017|0 Comments

Scary Things Bosses Say (And True Leaders Don’t)

Scary Things Bosses Say Boring content, bad storytelling and poor leadership are all scary. In time for Halloween, here are a few scary things bosses say (and true leaders don't) to employees. We've all hear crazy, scary things. If you hear these scary things bosses say, don't walk. RUN! Ahhhhhhhh!!!!!!!! "Go off and Innovate."  What does that even mean? It has no detail. "Sure, boss, I will get right on [...]

By | 2017-10-31T02:43:47+00:00 October 30, 2017|0 Comments

Building a Customer Service Culture Through Storytelling

Her name was Vanessa L. and she had bright purple hair. She was a rock star. And so was her hair. It had spikes and was so cool, although I knew I wouldn't rock hair like she did. On this day in 2012 at a TEDx event, she was wowing the crowd with a story about what it means to earn loyalty through service. And customer service can be the [...]

By | 2017-10-09T21:21:00+00:00 October 9, 2017|0 Comments

Infographics Storytelling – A Visual Storytelling Chat with Brian Wallace

Infographics Storytelling: Let's Get Visual! In this fun convo with Brian Wallace, our focus is Infographics storytelling. It's a growing and important part of visual storytelling strategy. We don't stay there too long - because when Brian and I get together, we talk about lots of stuff. For example, we discuss how marketing itself has changed, what storytelling is really about and why people need to think in stories. Of [...]

By | 2017-09-28T18:32:35+00:00 September 25, 2017|0 Comments

Three Ways Marketers Kill Marketing – Video (humor)

Three Ways Marketers Kill Marketing There are three big ways marketers kill marketing: jargon; lack of a compelling story; and guilt and shame tactics. I discuss all of those in more detail in this video. See the Medium article of this post. I have always joked that the fifth horseman of the apocalypse is a content marketer. To get notified when I go live, sign up here! Watch the Video [...]

By | 2017-09-25T00:28:48+00:00 September 24, 2017|0 Comments

Live Stream Success Tips with Ross Brand – #yesandbrandshow

Live Stream Success Tips to Unleash Your Inner Rockstar Few people know live streaming and video storytelling the way Ross Brand knows it. He is a true live stream video rockstar and he know how to help brands achieve live stream success. He is funny and smart and he knows how to prepare, let go and have fun. In this extended version of the #yesandbrandshow, Ross and I chat about [...]

By | 2017-09-24T21:40:28+00:00 September 24, 2017|0 Comments

Putting Fun in Entrepreneurship – A Chat with Joel Comm

Putting Fun in Entrepreneurship, Passion and the Creative Process In this episode of #yesandbrandshow, Joel and I chat about the creative process and why passion must be a driver in business. We also discuss putting fun in entrepreneurship and why it matters that you do the things that scare you most. Want more resources on fun? Here you go! Want to see more of the #yesandbrandshow, visit the YouTube Channel [...]

By | 2017-09-24T21:43:34+00:00 September 24, 2017|0 Comments

Beyond Product Content: A Chat with Robert Rose

Product Story: Beyond Product Content - My Chat with Robert Rose Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of the Content Marketing Institute. It's time to go beyond the product story and product-focused content. Yes, product story matters - and yet it's about so much more than that. It's about how we make peoples' [...]

By | 2017-09-24T20:31:20+00:00 September 24, 2017|0 Comments

Five Ways That Improv Ups Your Business Game

(My first version of this post appeared in PureMatter blog).   I am an unabashed humor and improv nerd. And I mean visibly nerdy from space. At 8, the very first presentation I gave to a class that I remember was on Harold Lloyd, Hollywood’s silent film-era comedy stuntman. Oh, and I dressed the part, too.   Source: Gratisography.com    I’ve managed teams in marketing and I’ve been performing comedy [...]

By | 2017-09-24T21:34:22+00:00 September 4, 2017|0 Comments

Warren Whitlock Chats Guerrilla Marketing (video)

Warren Whitlock Chats Guerrilla Marketing In this episode of livestream show, #yesandbrandshow, I chat with influencer and great guy, Warren Whitlock, about Guerrilla Marketing, why marketing has completely changed and why it's as important now as ever to disrupt business as usual. To see more articles on marketing, click here. Want to see more of the #yesandbrandshow, visit the YouTube Channel and be sure to sign up for notification of [...]

By | 2017-09-25T00:26:31+00:00 July 30, 2017|0 Comments

Go Daddy’s Empathy Marketing and Humor (video): Chat with Chris Carfi

Go Daddy's Empathy Marketing Focus In June, I chatted with Go Daddy's Director of Content, Chris Carfi, on #yesandbrandshow. The company is renewing its focus on being human, solving more of the entrepreneur's issues, and why empathy marketing matters. We chatted in-depth about how the company has turned around its image and why focusing on the whole customer with empathy mapping has made a huge difference for the brand. We [...]

By | 2017-09-24T21:46:34+00:00 July 30, 2017|0 Comments

LinkedIn Summer 2017 Reading List: Stop Boring Me Named

LinkedIn Summer 2107 Reading List: Top 25 Marketing Books In June, Linkedin published its "LinkedIn Summer 2017 Reading List" and Named "Stop Boring Me!" a top 25 Marketing Must-Read! I am so honored. Thank you, LinkedIn Marketing. And there are 24 other fantastic titles on this list. So whether you get to the reads this summer or not, it's never too late to read great books! Get your read on. [...]

By | 2017-09-24T21:51:30+00:00 July 29, 2017|0 Comments

The Marketing Podcast: Kathy and Douglas Burdett

What Improv Taught Me (and Can Teach You) about Banishing Boring! In the July 28 release episode of The Marketing Podcast with Douglas Burdett, Kathy talks about how great business storytelling can be and how most everything she learned about marketing came from comedy.   The marketing podcast Stop Boring Me! Podcast with Douglas Burdett Kathy's book, "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and [...]

By | 2017-07-29T23:23:43+00:00 July 29, 2017|1 Comment

Improv in Business Communication Leadership (video)

Improv in Business Communication Leadership On June 2nd, Gary Ware and I did our 2nd live stream discussing improv in business and this time we chatted about improv in business Communication (Leadership). A recent #workforce17 conference presentation revealed that 35% of employees would forgo a raise if they could fire their boss. We chat about this leadership gap and how applied improv can help build leadership muscle when it comes [...]

By | 2017-09-24T21:57:36+00:00 June 3, 2017|0 Comments

Improv in Business Customer Service and Crisis Communications (video)

Improv in Business Customer Service Source: etherspeak.com On May 25th, Gary Ware, fellow improviser and marketer, and I chatted about improv in business customer service and crisis communications. We do a few exercises and talk about ways you can say "yes and" to your customers. Want more info on how to use improv in business? Check out my book! Watch the Video https://www.youtube.com/watch?v=fNKAHMFnDJA&t=1s&width=645&height=360

By | 2017-07-29T23:24:07+00:00 June 3, 2017|0 Comments

Creativity in Business: How to Find Inspiration and Reduce Risk #yesandbrand show

Creativity in Business In this episode of #yesandbrand, my FB #livestream, I chat about creativity in business with my guest, Carla Johnson. Creativity is critical for business - for innovation and differentiation. So why do businesses get stuck, how can they get unstuck and how do we move forward? And how can teams think about bringing ideas to fruition in ways that reduce risk? We discuss all of that  and [...]

By | 2017-04-30T22:12:38+00:00 April 30, 2017|0 Comments

Embrace the Suck that Comes with Creativity (video)

First, Embrace the Suck. Then Pull Out of It. Embrace the Suck. Dealing with the creative ups and downs is hard. Really hard. Sometimes we feel uncertain and uncomfortable because creativity can be messy - it gets harder before it gets better. I call this period of discomfort and unease the creative suck and it's time we embrace the Creative Suck. It's also incredibly normal to have highs and lows [...]

By | 2017-04-30T22:11:36+00:00 April 30, 2017|0 Comments

Warren Whitlock Chat: Kathy and Warren Discuss Stop Boring Me!

Kathy and Warren Whitlock Chat About Kathy's Book, "Stop Boring Me!" In this episode, Warren Whitlock and I chat about my book, "Stop Boring Me!", why improv and marketing are about making your partners look good, and why no one ever writes me a check because they care about my services! Plus, we laugh a lot. https://www.spreaker.com/user/9497099/warren-witlock-interviews-kathy-klotz-gu

By | 2017-04-03T20:52:19+00:00 April 3, 2017|0 Comments

Speaker Pro Tip: Do you have your audience’s back?

Do you have your audience's back? When you focus on making your audience feel and look good, you stop worrying about how great you are. All that anxiety speakers face dissipates when we put the focus on serving our audience's needs. Speaker Pro Tip: Having Your Audience's Back Makes You a Better Speaker How do you have your audience's back?  You can watch the video here. [...]

By | 2017-03-27T18:19:53+00:00 March 26, 2017|0 Comments

Storytelling Loves Specifics: Details Bring Stories to Life

Storytelling details matter because great, memorable storytelling loves specifics. Great details bring stories to life. In this edition of the #yesandbrand Facebook Live show, I chat about how specific details are a gift to your audience. They anchor your story in memorability, and that will help your storytelling stand out. Great Storytelling Loves Specifics Watch the video below. How do you use details in your storytelling to bring your [...]

By | 2017-03-27T18:19:20+00:00 March 26, 2017|0 Comments

Storytelling and Science: Who Owns the Narrative?

I am a storyteller. It's what I do. I help organizations create better stories. I am a story nerd - visible from the space station! We've been up to our eyeballs in analyses about political narrative in the wake of this past election. What about storytelling and science? This matters because as the political landscape has changed, so too, has the narrative being defined around science by a whole [...]

By | 2017-03-27T18:18:27+00:00 March 26, 2017|2 Comments

How Open-Mic Content Grows Audiences

An open-mic content mindset can help companies tremendously. First, let me back up and define "open-mic." Typically, an open-mic night is a sampling of different acts in one night. Each comic gets 5-10 minutes. And clubs often (thought not always) don't pay open-mic participants. That can be good or bad depending on many factors. The point - to give comics exposure, build audiences for clubs, and allow clubs to preview [...]

By | 2017-02-14T02:18:01+00:00 October 13, 2016|0 Comments

Ten Brand Commandments – Co-Created Content

A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark. We also talked about why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means you accept a [...]

By | 2017-02-21T22:25:31+00:00 October 3, 2016|1 Comment

8 Traits of Improvisational Business Leaders

We're All Improvisers in Business: Traits of Improvisational Business Masters The following is an excerpt from my new book, ""Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." All Hail "The Improviser-in-Chief" Bill Clinton is an example of a master adapter and he demonstrates the best traits of improvisational business leaders. In 2012, NPR called Bill Clinton "The Improviser-in-Chief" for his ability [...]

By | 2017-11-13T23:52:35+00:00 September 29, 2016|0 Comments

Strategic Business Storytelling (Part 2)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and scientists - about the need to focus on the story behind the data. The present and future of strategic business storytelling is [...]

By | 2017-02-21T22:26:41+00:00 September 15, 2016|0 Comments

Strategic Business Storytelling (Part 1)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and scientists - about the need to focus on the story behind the data. The present and future of strategic business storytelling is [...]

By | 2017-02-21T22:27:09+00:00 September 6, 2016|0 Comments

Great Companies Aren’t Just Storytellers: They Act on the Company Story to Drive Results

Business Storytelling vs. Storydoing In his recent HBR article, Ty Montague calls great companies 'storydoing' organizations. The premise: great companies are story doers, not just storytellers. Specifically, this means they take action on stories, and run efficiently and more profitably as a result. Montague has also written a book, True Story: How to Combine Story and Action to Transform Your Business. A Purposeful Company Story Aligns Resources The model used [...]

By | 2017-02-21T19:50:50+00:00 July 20, 2013|8 Comments

Hey CMO: Your Product Story Sucks! Great Product Marketing Needs a Better Story, II / II

This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of a story, therefore, is showing how the hero/protagonist of the story changes. What can your customer do now because of your product or service that he/she could not do before? That’s story rocket fuel. Your product or [...]

By | 2017-02-21T19:52:49+00:00 July 9, 2013|0 Comments

Hey CMO: Your Product Storytelling Sucks! Great Product Marketing Needs a Better Story, I / II

Product Storytelling Matters Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little mindshare these days. That’s because data itself doesn’t create what people want most: meaning. The resurgence in storytelling, the original social medium, is an important and welcome evolution for a number of reasons. Stories are memorable. And because they are [...]

By | 2017-02-21T19:56:42+00:00 June 28, 2013|6 Comments

Why Employees Won’t Innovate – Video #yesandbrand

Why Employees Won't Innovate There are three big reasons why employees won't innovate: trust; lack of a compelling story; and lack of process. I discuss all of those in more detail in this video. To get notified when I go live, sign up here! To see more about innovation: visit this link! Watch the Video https://www.youtube.com/watch?v=o5W4fCZNdJs&width=645&height=360

By | 2017-09-24T23:02:30+00:00 September 24, 2017|0 Comments

Most Product Storytelling Sucks: How to Tell a Kick-Ass Product Story

Your Product Story Matters Product Stories matter. Most of the time they stink. They stink because companies are focused on features and benefits. And it's not about that. In this video I discuss what matters and why when it comes to creating a kick-ass product story. Product Storytelling Resources To get notified when I go live, sign up here! I talk about great product storytelling here so check these articles [...]

By | 2017-09-24T22:40:40+00:00 September 24, 2017|0 Comments
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