Storytelling Techniques for Business: You are as Differentiated as Your Story Note: this article is an updated version of a previously published piece. Humans are wired for stories; we’re storytelling animals. Here’s where stories pay dividends: according to recent Stanford research, stories are remembered up to 22 times [...]
On February 26th, I had the great fun of chatting with Betabrand's Founder and CEO, Chris Lindland, about one of my favorite topics: using humor in marketing. I even let it go without teasing that he was a minute late for the call! I met Chris last year [...]
On Feb 12, I had the pleasure of chatting with Roger Dooley, author of Brainfluence, one of my favorite marketing books of the last few years. On this podcast, we chat neuromarketing, influence and persuasion and what marketers must do differently. Neuromarketing with Roger Dooley Follow [...]
Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this week, Jason Miller of LinkedIn, and author of "Welcome to the Funnel." Follow Kathy Follow Jason Tips From the Podcast 1. [...]
Happy New Year, everyone. 2014 was a busy year, and I hope it was a great one for all of you. Each year, I like to review my content and see what you liked most - what was most read, shared, and commented on. This post refers to [...]
Source: TheCowbellPrinciple.com Cowbell Principle - More Cowbell is a Great Thing I had the great pleasure of chatting with the authors of The Cowbell Principle on the podcast November 20th. The book, named after the hilarious SNL Sketch with Will Ferrell, helps entrepreneurs and leaders discover [...]
Today, I had a blast on the podcast. I interviewed myself on one of my favorite topics: How to Speak Human in marketing. Kathy Klotz-Guest's podcast Hope you enjoy listening to it; I had fun doing it. Speak Human Listen to the Podcast! Check Out Marketing [...]
On October 23rd, I had a blast chatting with Jessie Cohen Shternshus of Improv Effect, about applying principles of improvisation to product design and design thinking. Product Design and Design Thinking A few highlights from our conversation: 1. At the heart of improv and product design using design [...]
In late September, Burson-Marsteller released its perception study findings on what people think of corporations. The following Slideshare infographic, for example, shows that 40% of US Millennials believe that US corporations are a source of fear, not hope. The American public overall is split on this issue. This [...]
Social Shakeup Recently, I had the fun of catching up with Robin Fray Carey, Founder of Social Media Today, about the Social Shakeup Conference in September - what's new, what companies are doing and what they should be thinking about in terms of social media best practices. [...]
