Sometimes good storytelling goes bad. It happens. We have great intentions and we mean well. We're passionate and we're on fire, and we want to help people. I get it. I am a passionate person and we should all be so lucky to find that thing that makes [...]
Bullshit is all around. And most of us agree we hate it. Yet, sometimes we do it. Yep - even me in my younger days. Until I realized how much marketing bullshit hurts us. We need to stop marketing bullshit in our professional and personal lives. It does [...]
Source: Wikipedia.org Want to Improve Your Business Storytelling? Here are Seven Ways to Raise Your Game in 2016 I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me - [...]
I saw Tony Hsieh speak years ago and he said something I've always believed (and I know many of you agree): "When you think your story is big, think bigger." Mindfulness of Thinking Bigger by www.gratisography.com In the case of Zappos, the story was never about [...]
How to Deal with It... On Thursday, December 17th, I had a blast on a blab where storytellers, marketers and others discussed a really big topic in business today: Dealing with conflict business storytelling. Art of Storytelling in Business: How-to Vulnerability Too many businesses shy away [...]
A few months back, I had the pleasure of chatting with one of my fave storytellers and story curators, author Karen Dietz, about the future of business storytelling. She is the author of Business Storytelling for Dummies. Future of business storytelling www.gratisphotography.com StoryDNA: The Future of [...]
This post was originally posted on Convince and Convert. I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things [...]
Why Financial Marketing Needs to Lighten Up! I gave a webinar a few weeks back about how to come up with new ideas for content marketing that were fresh and fun using improv comedy. This wasn't about being funny - it was about using principles from improv to [...]
I love this model: the story spine which combines the art of business storytelling with a practical approach for business. I have written about it many times and have used it for years. I learned this model in improv theater - yes, the stage! The stage is where [...]
We're all taught to be interesting and fascinating. In part, that's true. There is science that shows we're attracted to what's different, fresh, fascinating. It's great to be those things. And I am all in favor of it! If you really want to know how to build better [...]
