customer engagement and vulnerability: show a little leg first Empathy is not a soft skill in my mind. When we approach business from a place of empathy and vulnerability something magic happens. Vulnerability is a powerful thing in storytelling because it creates a human connection unlike [...]
I've said it before: today's business storytelling is predominantly storytelling-lite. Many of the business stories being told just scratch the surface of human emotions because they are too focused on the company, on rational (rather than on personal and emotional) value, and on resolutions that end with the [...]
Just One Tip from 11 Great Storytellers I am on overload. You’re on overload. We’re all feeling it. So instead of the usual list of 100+ tips (who has time?!), I asked some of my smart, fun, storytelling friends in b2b, b2c, podcasting, television, video, etc. to give [...]
DNA Video Hangouts Business Storytelling Techniques: StoryDNA Hosted by Kathy Klotz-Guest and Brian Carter, the business storytelling StoryDNA series of Google Hangouts is all about the future of business storytelling - techniques and tips with today's storytelling practitioners. Come back regularly because we're adding to the [...]
Does your business have a ‘Yes, And’ or a ‘No, But’ attitude? Culture, collaboration and storytelling are the focus of this episode. Recently, I had the pleasure of chatting about Business Storytelling with Lianne Picot of Story-Powered on Voice America radio. We had a blast chatting about what [...]
In this brief video, I talk about why every company needs a storytelling strategy - a topic I wrote about in detail. Your big story (your core purpose story) and all the other stories you tell about your business set you apart, help you scale and act as [...]
My post was published in July in the Convince & Convert blog. Every organization and any business of any size (including entrepreneurs!) must tell a variety of stories. Most of what we hear lately focuses on the core purpose story, also known as the brand story. And [...]
On Wednesday, August 5th, we had a special episode of the 'Improv and Innovation Cafe'.' I had a great time chatting with my friend, fellow improviser and storyteller, Kat Koppett, about storytelling for presentations and why every time you have a chance to present, you should be telling [...]
On Tuesday, August 4th, I had a great time chatting with best-selling author Garrison Wynn about employee storytelling, the stories employees tell and why it matters as a leading indicator and measure of organizational health. Employee Storytelling In this Google Hangout, we explore why knowing the stories employees [...]
Last week on my Blogtalkradio podcast, I talked about a topic that I believe is critical to great business storytelling: vulnerability. Too many business stories fail to connect because they 1) are not told through the lens of a human being (hey, you can't hug a company!); and [...]
