In this brief video, I talk about why every company needs a storytelling strategy – a topic I wrote about in detail.

Your big story (your core purpose story) and all the other stories you tell about your business set you apart, help you scale and act as GPS guidance systems for the things you will and won’t do. That’s important.

Think about your big core purpose story as your overarching message, your brand story under that, and tactical product and campaign stories under that – in a cascading hierarchy. All sub stories should align and support the larger narrative.

Are you ready? Do you have a storytelling strategy?

If you enjoyed this article, get free-range tips via e-mail.