Women, Humor and The Board Room: Part II
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! So listen up, funny ladies. This is part [...]
Women, Humor and The Board Room: Part I
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! This is part I of my interview. [...]
Change The Game and Make Networking More Human
Tired of the typical approach to networking? Hey who isn’t? You go to an event and try to meet people. People are filtering you in or out based on your name tag, and deciding whether [...]
Today’s Executive Communicators Must Be The Company ‘Purpose Keepers’
A new era of executive communications is here, thankfully. Move over sound bite-spewing CEOS. Fragmented media compete for increasingly divided customer attention. The decline of trust in corporations combined with the increasing volume and complexity [...]
Creating a Core Marketing Story that Matters– It’s Much Bigger Than Your Company
Keeping marketing human means your core story is never about you, your technology, or your products and services. As Tony Hsieh, CEO of Zappos, states, you must think bigger than what you do. In the [...]
Secrets of Executive Communications Jedi Masters
Executive communications is an area undergoing rapid change. The best communicators have the uncanny ability to connect with their audience on such a visceral level that we hang on every word. They don’t just communicate; [...]
Humor Me! Lighten Up B2B Marketing and Get Results
If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and [...]
Great Marketers Communicate ‘Upside Down.’ Give the Human Headline First
If you took a journalism class in school, you know how important the inverted pyramid is. Give people the top headline first – then the details. Start with the big a-ha headline – always – [...]
Successful Product Videos Aren’t About Products
Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed connections, literally and [...]
Marketing Success – Plan, Then Improvise
I was at the Applied Improvisation Network conference in San Francisco last week as a speaker, attendee, and conference organizer. I – like many attendees – apply principles of improvisation (not improv comedy, although I [...]
Human-Centered Design: Where are the Product Storytellers Today?
Great marketing IS storytelling, and it is the essence of connecting with your audience. So why aren’t there more storytellers in product – especially in high-tech? Many companies gather customer requirements, build in a [...]
Be a Better Marketer – Stop Marketing!
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
Be a Better Marketer – Stop “Marketing!”
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
Storytelling – The Real “Breakfast” of Olympic Champions
I love the Olympics – the games, the glory, the intensity. I especially love the sports that defy gravity, for example, gymnastics. How these people do what they do leaves me awestruck and inspired. [...]
“I Like You, But We Don’t Have a Relationship!” As in Dating, Strong Customer Relationships Require Shared Values
So your customers “like” you. And, at some point, you want them to become “engaged,” and then eventually commit to a serious relationship, proclaiming their “loyalty,” rather than seeing other companies. The goal of marketing [...]
Creating Awesome Products and Services, Part II: Interview with Innovator Mike Harding
KKG (Kathy Klotz-Guest): Other than Apple, when we look at Silicon Valley - who is creating really innovative products? MH (Mike Harding): I would say Nest Labs. Tony Fadell, the founder, created the iPod. He [...]
Creating Awesome Products and Services: Part I, Interview with Mike Harding
I recently chatted with Mike Harding, innovator and developer, about creating awesome new products and services. I met Mike when we both presented product and service innovation sessions at The 2012 Silicon Valley Product Camp [...]
The Accounting Industry Gets Human. Seriously!
I had the pleasure of chatting recently with Bill Sheridan (Communications Manager and Editor) and Tom Hood, CPA (Executive Director) of The Maryland Association of Certified Public Accountants, known as MACPA, a top thought leadership [...]
