Keep Communications Human in a World of Partial Attention. It Starts with Connecting. What does it mean to "Keep it Human" in the way you communicate? Great leaders and brands don't communicate; they connect. They make it look easy and, in a world, of too much noise competing [...]
Podcast and On-Demand Content Trends Today, I had the great pleasure to talk to my colleague, Peter deVroede, the CTO and Co-Founder of on-demand podcast company, Stitcher. The company currently serves up over 18,000 audio podcasts and shows on-demand. A confluence of factors – the ubiquity of devices, [...]
Content, Profits and Internal (Employee) Advocacy Today I had the pleasure of talking with Susan Emerick from IBM. We chatted about content, employee advocates and to how balance marketing as both art and science. IBM has more internal employee bloggers/champions than any company around. How has IBM been [...]
I had the pleasure of chatting with my colleague, Bob Thompson, on my July 25th podcast! What a great show. One of the biggest points that we chatted about was that it often takes so little to delight the customer – it doesn’t have to cost a lot [...]
Business Storytelling vs. Storydoing In his recent HBR article, Ty Montague calls great companies 'storydoing' organizations. The premise: great companies are story doers, not just storytellers. Specifically, this means they take action on stories, and run efficiently and more profitably as a result. Montague has also written a [...]
Sometimes Bad Messaging Happens to Good Businesses! On Thursday, July 11th, I talked about the signs - and fixes - for bad messaging. How do you know if you're off? The reality is most people won't tell you that your messaging sucks. Clarity is your burden; not your [...]
This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of a story, therefore, is showing how the hero/protagonist of the story changes. What can your [...]
This podcast with Brian Solis from Altimeter discusses the future of business, the Human API, and why business must rethink shared customer experiences.
I am a marketer and improviser and that makes me a storyteller. And “digital storytelling” is critical today. Few things stretch your comfort zone (read: scare the pants off you!) like improvisation (Think: Whose Line is it Anyway?). Improvisation is a storyteller’s weight training. There is no safety [...]
Innovation and Culture On Thursday, June 13th, I had the pleasure of talking to my friend and colleague, Mary Beth Deans, about the importance of business culture in innovation. We're obsessed with innovation today. Yes, we need to innovate products, business models, experiences to stay relevant. Why aren't [...]
