Fun and humor are great at driving awareness and conversation – that is what you need for the top of your funnel (yes, *that* f-word!). The surprise that humor creates is an effective pattern disruption precisely because it’s unexpected – especially in B2B. One day, humor in B2B [...]
Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. But what makes you special in your business rarely comes down to just one thing. It can, certainly. For most of us, however, it’s usually a mix of things [...]
As a storyteller and marketer, I’m constantly talking about the power of sharing your story. I meet lots of entrepreneurs who are changing the world with their vision – sometimes in a disruptive way with technology, and sometimes in more subtle ways with a human touch. As with [...]
On September 30th, I had the pleasure of talking to one of fellow SNCR Fellows, John Cass, about storytelling and the customer experience. How Storytelling Improves the Customer Experience from Society for New Communications Research (SNCR) Here are some of the takeaways: 1. Content strategy can't exist on [...]
Many companies focus on ‘thought leadership’ content that makes the company look great. That’s about you. Here’s a better way to actually get your audience to participate and share content: make your customer the hero. Your products and services aren’t the hero – they are the weapon – [...]
In time for Ad Week, Ad Age published the following article about 'human' being the most recent buzzword. Hell yes! Damn straight! Buzzwords – boo!....Stop with the marketing jargonstipation! Well, actually, I should back up and explain. I named my company – Keeping it Human – about 4 [...]
On Sept 19, I had the pleasure of chatting with The New Yorker cartoonist, author and TED speaker, Liza Donnelly about her craft on my podcast. My belief has always been that cartoons are content worth sharing and that marketers can learn a hell of a lot about [...]
I cringe every time I hear the "Women aren't funny" nonsense. Well, they haven't met me or the many women entrepreneur friends I know. There are some general truths to this 'mythology' based on research, however. Women need to do is start showing up and engaging - jokes [...]
View my AINx talk from the 2012 Applied Improvisation Network (AIN) World Conference Think Like an Improviser, Speak Like a Customer Blah, blah, blah, blah. This is what customers hear when we drone on about our methods. Every industry has its insider language; yet, customers should not be [...]
This post is Part II of II. Read Part I. Always keep people at the center of your focus. This demonstrates empathy and empathy matters. Imagine you sell to executives, and you know they are worried about cash flow, their own reputations, and their own personal risk. What [...]
