Source: Liza Donnelly and The New Yorker Liza Donnelly’s latest book, Women on Men, is more than just fun cartoons. And, yes, the book has plenty of those, too. This book explores the conversations funny women have been having for years – about life and [...]
As a marketer and comic improviser, this is a topic near and dear to my storytelling heart. I know comedy can help marketers learn to connect with audiences in a much deeper way and make us better content marketers! I didn't learn that in business school. I recently [...]
I admit it. I want to be one Tough Mudder because it represents grit, tenacity, and the best about competing in a hardcore athletic event: finding your capacity for being better. Create a Customer Movement Tough Mudder is a great example of marketing because the focus is not [...]
I had a great time chatting with my favorite marketing funnyman and fellow improviser, Tim Washer, about one of my fave marketing topics: adding humor to b2b marketing. Tim says he'll be back at least 5 times to keep up his SNL-like co-hosting bonafides! I'm holding him to [...]
That's right. Intuit's latest ad for TurboTax - that unsexy, boring accounting software - broke the mold. Finally. It's a great piece of storytelling. Here's why. It's never about your products and services. It's always about people and what your products and services allow people to do better. [...]
Across different content types – from presentations, to articles, to social posts – there is one thing companies can easily do better. And that is to make a YOU-turn. The challenge: too much content uses what I’ve always jokingly referred to as a ‘Beaches’ marketing approach. It's easy [...]
On December 12th, I had a great chat with Kat Koppett. Kat is a fellow improviser-in-chief who also applies concepts from stage improvisation to the needs of business to improve performance. This means accepting others ideas and adding onto them (vs. denying them) in order to create new [...]
I had the great fun of being able to talk to Michael Margolis of GetStoried.com about storytelling on the December 5th podcast. He’s a storyteller’s storyteller. Michael, who does very few interviews (hey, he's the rare storytelling unicorn!), gave us a glimpse of how organizational storytelling has evolved. [...]
I had a great conversation with fellow marketer, entrepreneur and humorist, cartoonist Kriti Vichare on my podcast Nov 26th. If you are an entrepreneur, you have to be able to laugh (and learn from) the inevitable stumbles along the otherwise romanticized path. She is the creator of the [...]
Today, I had the fun privilege of talking with my fave Workplace adviser, columnist Liz Ryan of the Human Workplace about how to make a work situation work for humans! Bonus: we said 'Bullshit' a few times. Move over robots, it IS the era of humans. You can’t [...]
