Human Side of Business Communications – HuffPo Interview 8/15

In August 2015, Kathy was interviewed by the Huffington Post (author Phil Simon) about her business and the human side of business communications. Human Side of Business Communications Business communication is broken, but don't take my word for it. In May 2013, the PMI released its annual "Pulse of the Profession" report. Specifically, "$135 million is at risk for every $1 billion spent on a project. Further research on the [...]

By |2017-02-22T01:05:08+00:00December 7, 2015|0 Comments

How to Generate Awesome Ideas for Content, Marketing, Products

Using Improv to Generate Awesome New Content, Marketing and Product Ideas Join me for this Blab on December 2nd where we will be innovating new ideas LIVE! It's hard to stand out in a noisy world. To do that you need to think differently. We know improv can help generate new insights and ideas on marketing, product innovation and content. We've innovated lots of new ideas using improv before. Check [...]

By |2017-02-21T01:07:03+00:00December 1, 2015|0 Comments

How Smart People Can Communicate Better

Business Communication: How Smart People Can Communicate Better I had the pleasure of discussing IntellectualSpeak with a few great people including Felicia Slattery and Tamsen Webster on Brian Carter's Podcast. Smart people often rely on 'intellectualspeak' because they know their subject matter so well. It's the classic 'curse of knowledge.' Even so, tech speak often alienates audiences. The focus of this panel is how smart people can communicate better. I've [...]

By |2018-01-06T03:21:01+00:00July 20, 2015|1 Comment

How to Create Unforgettable Content Your Audience Would Miss

Most of You Won’t Read This. You Should. There is One BIG Question All Businesses MUST ask about their content We’re on overload. You are. I am. Everyone is. Your customers are.   Digital Overload: Image Source by mkhmarketing CC by 2.0   That means most of us don’t read much these days. We scan, we read a paragraph, we read headlines and we forward, delete, ignore or [...]

By |2017-02-14T02:06:46+00:00July 8, 2015|0 Comments

Storytelling Techniques for Business: Differentiation by Once Upon a Time

Storytelling Techniques for Business: You are as Differentiated as Your Story Note: this article is an updated version of a previously published piece. Humans are wired for stories; we’re storytelling animals. Here’s where stories pay dividends: according to recent Stanford research, stories are remembered up to 22 times more than facts alone. So if you aren’t telling stories in your content, you should be. You are as differentiated as your [...]

By |2018-01-06T03:17:39+00:00March 5, 2015|2 Comments

Cowbell Principle – Podcast

Source: TheCowbellPrinciple.com Cowbell Principle - More Cowbell is a Great Thing I had the great pleasure of chatting with the authors of The Cowbell Principle on the podcast November 20th. The book, named after the hilarious SNL Sketch with Will Ferrell, helps entrepreneurs and leaders discover and highlight their differentiation in the world. Note: if you haven't seen the sketch, you can see it here. Follow Kathy Follow [...]

By |2017-02-09T01:01:08+00:00November 20, 2014|0 Comments

B2B Facebook Marketing – Podcast with Brian Carter

On August 28th, I had the pleasure of talking to one of my fave funnymen, Facebook experts and fellow comedy improviser, Brian Carter. We talked about his upcoming co-authored book, The Cowbell Principle (I am not going to him all the credit!), Facebook, how B2B needs to be thinking about marketing, and we are not above jargon-shaming for fun. Brian Carter Follow Kathy Follow Brian B2B Facebook Marketing [...]

By |2017-02-21T02:06:28+00:00August 28, 2014|0 Comments

Differentiation: Drop Expected & Focus on Mix

Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. Therein lies the rub. But what makes you special in your business rarely comes down to just one thing. It can, certainly. And there are companies that have a big, single-point of differentiation. For most of us, however, it’s usually a mix of things that makes our business, well, different. The [...]

By |2018-01-06T03:08:44+00:00August 6, 2014|0 Comments

Executive Storytelling Leadership – Five Keys to Excellence

(Note: I wrote this 3.5 years ago - still relevant with a few updates!) Storytelling Pieces. Source: pexels.com As a marketer and storyteller, I love that storytelling has made a huge resurgence in the last few years: in pop culture, in business culture, and in social communications. Storytelling is essential to high-functioning organizational cultures, to building community, and to creating that shared emotional narrative with employees and customers. [...]

By |2018-02-27T14:28:05+00:00June 13, 2014|2 Comments