Using Improv to Generate Awesome New Content, Marketing and Product Ideas Join me for this Blab on December 2nd where we will be innovating new ideas LIVE! It's hard to stand out in a noisy [...]
I had a great time chatting with Park Howell on the 'Business of Story' podcast last month. We talked about the story spine model, improv and why it matters for better storytelling, and we talk [...]
Sites that Publish Kathy's Work You can read my work lots of places these days. Besides the blog, you can visit these great sites: Social Media Today Convince and Convert CustomerThink Marketing Profs Pragmatic Marketing [...]
Kathy will be speaking at WriterAccess's Content Marketing Conference in Las Vegas May 2016. More details TBD. You can listen to her webinar for WriterAccess here on using "Improv Comedy to Create Consistently Great Content [...]
This post was originally posted on Convince and Convert. I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some [...]
Note: this post originally appeared in Convince and Convert. As a storyteller and an improviser, I get asked about humor a lot. I was invited to speak to a company a few weeks back on [...]
Why Financial Marketing Needs to Lighten Up! I gave a webinar a few weeks back about how to come up with new ideas for content marketing that were fresh and fun using improv comedy. This [...]
customer engagement and vulnerability: show a little leg first Empathy is not a soft skill in my mind. When we approach business from a place of empathy and vulnerability something magic happens. Vulnerability [...]
How to generate kick-ass content marketing ideas using improv On my improv and innovation cafe' series, I've had a blast discussing how to generate new ideas for content marketing using improvisation techniques. I've been joined [...]
DNA Video Hangouts Business Storytelling Techniques: StoryDNA Hosted by Kathy Klotz-Guest and Brian Carter, the business storytelling StoryDNA series of Google Hangouts is all about the future of business storytelling - techniques and [...]
In this brief video, I talk about why every company needs a storytelling strategy - a topic I wrote about in detail. Your big story (your core purpose story) and all the other stories you [...]
Last week on my Blogtalkradio podcast, I talked about a topic that I believe is critical to great business storytelling: vulnerability. Too many business stories fail to connect because they 1) are not told through [...]
We - Brian Carter, Gary Ware and I - had so much fun in part I, that we came back for more! On July 30th, we had a part II of improv and content marketing. [...]
Brian Carter and I are working on a book on Storytelling for Business. We had the great pleasure (and fun) of interviewing Kevin Allison, founder of TheRisk! podcast, storyteller, and former member of MTV's comedy, [...]
Batman & Hotwheels: Marketing Inspired by Your Inner Kid I had the honor of speaking at FunnyBizz San Francisco on June 11, 2015. There were so many great presentations that day - all advancing the [...]
Business Storytelling and Why it Matters I have done two great panels on storytelling recently. The first on the Hero's Journey with Michael Margolis and Brian Carter. The second panel was on business storytelling with [...]
Business Communication: How Smart People Can Communicate Better I had the pleasure of discussing IntellectualSpeak with a few great people including Felicia Slattery and Tamsen Webster on Brian Carter's Podcast. Smart people often rely on [...]
Most of You Won’t Read This. You Should. There is One BIG Question All Businesses MUST ask about their content We’re on overload. You are. I am. Everyone is. Your customers are. Digital [...]
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Friday the 29th is National Fun at Work Day! Some people think play is frivolous. It isn't. And it's time to [...]
Why Now? It's a great time to create a culture of experimentation precisely because of what's happening today. People want to [...]