A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark. We also talked about why all marketers [...]
Need inspiration for great stories? Look at the human experiences that shape you and your business. Great stories are everywhere. You just have to know where to look! Inside and Outside the Organization The Truth Matters. Image source: gratisography.com 1. Your values and big purpose - [...]
This past week, I had a blast reprising a blab I started about 10 months ago: how to generate creative marketing ideas using improv comedy. This is the 4th installment in the series with my improv and marketing friends, Gary Ware and Brian Carter. We're all marketers and [...]
Executive Storytelling Leadership Trends and How-Tos As always I had a great time chatting about Executive storytelling leadership with my friends and colleagues, Annette Simmons and Karen Dietz. And we had a great surprise appearance from Jim Signorelli. We chatted about values, authenticity, and empathy. Where is the [...]
UK Campaign: Save the Children Storytelling Lessons My friend, lovely human being and fellow storyteller, Park Howell, shared the following campaign from Save the Children with me recently. It's a powerful and touching piece of storytelling: Save the Children Storytelling Lessons Great storytelling does a number [...]
My article first ran on Convince and Convert. I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married [...]
I had such a great time talking to my friend, Bryan Kramer of Purematter on the show recently. Bryan is an influencer, a down-to-earth nice guy and such a powerful connector. We had fun chatting about how to be a more human connector and the powerful lessons he's [...]
The Reaction to Data Overload The curse of knowledge happens to all of us. We're so familiar with our expertise that we forget others may not be and that they don't care because they have their own challenges to worry about. IntellectualSpeak - knowing your stuff [...]
Simplifying Complex Concepts: The Power of Visual Storytelling with Comics I love this article about how a student turned her PhD work in science into a comic book for people who might not otherwise care. Power of Visual Storytelling, Source: mentalfloss.com It never says “visual storytelling” [...]
Last week, April 7, I had such a great time talking to LinkedIn's own humble content rock star, Jason Miller, about his journey from music industry to b2b marketer, and how to find your content voice. Your content voice is your calling card. How to Find Your [...]
