Ten Brand Commandments – Co-Created Content

A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark. We also talked about why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means you accept a [...]

By |2017-02-21T22:25:31+00:00October 3, 2016|1 Comment

How to Find Remarkable Stories

Need inspiration for great stories? Look at the human experiences that shape you and your business. Great stories are everywhere. You just have to know where to look! Inside and Outside the Organization The Truth Matters. Image source: gratisography.com 1. Your values and big purpose - how do you help people? What's the cause you are committed to that's bigger than you? It’s never about just your products. [...]

By |2017-02-28T06:56:22+00:00June 28, 2016|0 Comments

Generate Creative Marketing Ideas Using Improv Comedy

This past week, I had a blast reprising a blab I started about 10 months ago: how to generate creative marketing ideas using improv comedy. This is the 4th installment in the series with my improv and marketing friends, Gary Ware and Brian Carter. We're all marketers and improvisers. There is so much noise out there and a lot of bad content. So you have to experiment and think differently [...]

By |2017-02-21T22:34:21+00:00May 26, 2016|2 Comments

Storytelling Leadership (video)

Executive Storytelling Leadership Trends and How-Tos As always I had a great time chatting about Executive storytelling leadership with my friends and colleagues, Annette Simmons and Karen Dietz. And we had a great surprise appearance from Jim Signorelli.  We chatted about values, authenticity, and empathy. Where is the empathy in executive storytelling? Watch the video here. We discuss lots of things including why the Hero's Journey is only [...]

By |2017-02-21T22:34:34+00:00May 26, 2016|0 Comments

Save the Children Storytelling Lessons

UK Campaign: Save the Children Storytelling Lessons My friend, lovely human being and fellow storyteller, Park Howell, shared the following campaign from Save the Children with me recently. It's a powerful and touching piece of storytelling:  Save the Children Storytelling Lessons Great storytelling does a number of things to pull us in. This particular video uses a few techniques that are effective in highly emotionally charged stories. Here [...]

By |2017-02-21T22:36:05+00:00May 15, 2016|0 Comments

How Brands Use Live Streaming Video

My article first ran on Convince and Convert. I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. (Side note: here [...]

By |2017-02-21T22:36:32+00:00May 4, 2016|1 Comment

How to be a More Human Connector: with Bryan Kramer

I had such a great time talking to my friend, Bryan Kramer of Purematter on the show recently. Bryan is an influencer, a down-to-earth nice guy and such a powerful connector. We had fun chatting about how to be a more human connector and the powerful lessons he's learned that we can all benefit from. I so relate to much of his journey and I know you will, too. Follow [...]

By |2017-02-21T22:36:59+00:00April 21, 2016|0 Comments

How smart entrepreneurs communicate big ideas

The Reaction to Data Overload The curse of knowledge happens to all of us. We're so familiar with our expertise that we forget others may not be and that they don't care because they have their own challenges to worry about. IntellectualSpeak - knowing your stuff so well (called the curse of knowledge) - often gets in the way of our ability to connect with audiences. It doesn't [...]

By |2017-02-21T22:37:32+00:00April 15, 2016|0 Comments

Visual Storytelling with Comics

Simplifying Complex Concepts: The Power of Visual Storytelling with Comics I love this article about how a student turned her PhD work in science into a comic book for people who might not otherwise care. Power of Visual Storytelling, Source: mentalfloss.com It never says “visual storytelling” in the piece – that is exactly what this is. A science student was asked by her thesis advisor, “How would you [...]

By |2018-01-06T03:30:48+00:00April 10, 2016|0 Comments

How to Find Your Content Voice (with Jason Miller)

Last week, April 7, I had such a great time talking to LinkedIn's own humble content rock star, Jason Miller, about his journey from music industry to b2b marketer, and how to find your content voice. Your content voice is your calling card. How to Find Your Content Voice (podcast) So how do you find your content voice and hone it? How do you tell your story by [...]

By |2017-02-21T22:38:49+00:00April 9, 2016|0 Comments