Comedy in Live-Streaming Video (Vid)

Recently, I had so much hosting a blab with two super smart video people, Tim Washer and Brian Fanzo. Tim knows more about adding humor to b2b video than almost anyone I know and he and I are both humor fans and improvisers as well as marketers. Brian [...]

By |2017-02-21T22:39:18+00:00April 9, 2016|

Improvisation in Business Storytelling

End of February 2016, I got to chat on a video blab with one of my fave fellow improvisers, Kat Koppett, about improvisation in business storytelling, and how principles of improvisation can help us be better storytellers. In short, storytelling models from improvisation can help shape better stories. [...]

By |2017-02-21T22:40:04+00:00March 13, 2016|

How to Tell Your Brand Story

Every company is trying to tell a better story today about its business. Why? Because storytelling is the best differentiation any of us has! And that story has to include the stories our customers and communities tell; actually, those are the most important stories in any storytelling strategy. [...]

By |2017-02-21T22:42:05+00:00February 15, 2016|

How to be a better storyteller (video)

One of the things I really love about what I do is that I get to talk to other storytellers - both inside and outside of companies - about trends, key storytelling elements and about important topics such as, "How to be a better storyteller." Follow Kathy on [...]

By |2017-02-21T22:40:45+00:00February 15, 2016|

Social Media Marketing Humor from Kathy Klotz-Guest

Avoid Snoredom Keeping it Human is about weaving storytelling and humor into marketing for myself and for my clients. Here is my collection of images, sayings, and vids that are fun examples of social media marketing humor. There are so many ways to add humor into [...]

By |2017-02-21T22:44:14+00:00January 31, 2016|

Good Storytelling Goes Bad: The Savior Story

Sometimes good storytelling goes bad. It happens. We have great intentions and we mean well. We're passionate and we're on fire, and we want to help people. I get it. I am a passionate person and we should all be so lucky to find that thing that makes [...]

By |2017-02-21T22:45:15+00:00January 26, 2016|

Stop Marketing Bullshit – Use These Three Words

Bullshit is all around. And most of us agree we hate it. Yet, sometimes we do it. Yep - even me in my younger days. Until I realized how much marketing bullshit hurts us. We need to stop marketing bullshit in our professional and personal lives. It does [...]

By |2017-02-21T22:45:44+00:00January 25, 2016|