Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and [...]
Need inspiration for great stories? Look at the human experiences that shape you and your business. Great stories are everywhere. You just have to know where to look! Inside and Outside the Organization The Truth Matters. Image source: gratisography.com 1. Your values and big purpose - [...]
Six Keys to Building Storytelling Organizations That Last Building storytelling organizations is a critical topic. Why? Because every company today is a publishing company, and a storytelling company. Stories are the amino acids of great marketing content. It's the foundation for building your content house. And building [...]
Tension in business storytelling. Image source: gratisography.com How to increase dramatic tension in business storytelling I have learned so much over the years from comedy beyond just how to be funny; what has served me well is that I learned how to increase dramatic tension in [...]
Executive Storytelling Leadership Trends and How-Tos As always I had a great time chatting about Executive storytelling leadership with my friends and colleagues, Annette Simmons and Karen Dietz. And we had a great surprise appearance from Jim Signorelli. We chatted about values, authenticity, and empathy. Where is the [...]
UK Campaign: Save the Children Storytelling Lessons My friend, lovely human being and fellow storyteller, Park Howell, shared the following campaign from Save the Children with me recently. It's a powerful and touching piece of storytelling: Save the Children Storytelling Lessons Great storytelling does a number [...]
My article first ran on Convince and Convert. I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married [...]
I had such a great time talking to my friend, Bryan Kramer of Purematter on the show recently. Bryan is an influencer, a down-to-earth nice guy and such a powerful connector. We had fun chatting about how to be a more human connector and the powerful lessons he's [...]
The Reaction to Data Overload The curse of knowledge happens to all of us. We're so familiar with our expertise that we forget others may not be and that they don't care because they have their own challenges to worry about. IntellectualSpeak - knowing your stuff [...]
Simplifying Complex Concepts: The Power of Visual Storytelling with Comics I love this article about how a student turned her PhD work in science into a comic book for people who might not otherwise care. Power of Visual Storytelling, Source: mentalfloss.com It never says “visual storytelling” [...]
