Why the Heck Does Improvisation Matter? Because People Do!
Improvisation addresses the human side of creativity and innovation. It is a people-centered strategy that improves business outcomes because it improves individual and team creativity.
Sure, processes, models, and systems govern innovation and help ensure that viable ideas make it to commercialization. But none of that matters unless people are working at their best – collaborating, coming up with great ideas, and working together.
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