How Mixed Reality Will Change Business Storytelling

Mixed Reality Will Change Business Storytelling and Content: From Telling to Sharing Experiences Sharing Experiences (Source: Unsplash.com)   Lots of big brands today are experimenting with mixed reality tech – virtual reality (VR) and augmented reality (AR) to create content. Forbes recently reported that 75% of the world's most valuable brands (Forbes brand list) have created some kind of mixed reality experience for customers in an effort to grow [...]

By | 2017-11-20T23:33:28+00:00 November 20, 2017|0 Comments

Live Stream Success Tips with Ross Brand – #yesandbrandshow

Live Stream Success Tips to Unleash Your Inner Rockstar Few people know live streaming and video storytelling the way Ross Brand knows it. He is a true live stream video rockstar and he know how to help brands achieve live stream success. He is funny and smart and he knows how to prepare, let go and have fun. In this extended version of the #yesandbrandshow, Ross and I chat about [...]

By | 2017-09-24T21:40:28+00:00 September 24, 2017|0 Comments

Beyond Product Content: A Chat with Robert Rose

Product Story: Beyond Product Content - My Chat with Robert Rose Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of the Content Marketing Institute. It's time to go beyond the product story and product-focused content. Yes, product story matters - and yet it's about so much more than that. It's about how we make peoples' [...]

By | 2017-09-24T20:31:20+00:00 September 24, 2017|0 Comments

Go Daddy’s Empathy Marketing and Humor (video): Chat with Chris Carfi

Go Daddy's Empathy Marketing Focus In June, I chatted with Go Daddy's Director of Content, Chris Carfi, on #yesandbrandshow. The company is renewing its focus on being human, solving more of the entrepreneur's issues, and why empathy marketing matters. We chatted in-depth about how the company has turned around its image and why focusing on the whole customer with empathy mapping has made a huge difference for the brand. We [...]

By | 2017-09-24T21:46:34+00:00 July 30, 2017|0 Comments

Good Storytelling Goes Bad: The Savior Story

Sometimes good storytelling goes bad. It happens. We have great intentions and we mean well. We're passionate and we're on fire, and we want to help people. I get it. I am a passionate person and we should all be so lucky to find that thing that makes our heart sing! When Good Storytelling Goes Bad: Source is www.gratisography.com And sometimes that passion becomes a big, bold desire [...]

By | 2017-02-21T22:45:15+00:00 January 26, 2016|2 Comments

Stop Marketing Bullshit – Use These Three Words

Bullshit is all around. And most of us agree we hate it. Yet, sometimes we do it. Yep - even me in my younger days. Until I realized how much marketing bullshit hurts us. We need to stop marketing bullshit in our professional and personal lives. It does more damage than we often realize. Bullshit Hurts Why it Matters If I've learned one thing as a storyteller and [...]

By | 2017-02-21T22:45:44+00:00 January 25, 2016|2 Comments

69 Marketing Predictions for 2016

69 Marketing Predictions for 2016 My friend and colleague, Bryan Kramer of Purematter compiled his list of 69 marketing predictions for 2016. I was honored to contribute alongside some really smart people I follow, know, and chat with. To see the predictions and where to double-down on your marketing efforts, check out the post! It's got some great advice. Here's to your marketing success in 2016. What are [...]

By | 2017-02-22T01:03:55+00:00 December 17, 2015|0 Comments

Content Marketing Mindfulness

Social Media and Content Marketing Mindfulness Kathy talked to author and social pro, Janet Fouts, about content marketing mindfulness and social media mindfulness. How do we become more mindful? What does it mean? Mindfulness. Pic by www.gratisography.com You can watch the blab here. What does content marketing mindfulness (including social media) mean to you? I'd love to know in the comments below.

By | 2017-02-22T01:04:37+00:00 December 14, 2015|0 Comments

Human Side of Business Communications – HuffPo Interview 8/15

In August 2015, Kathy was interviewed by the Huffington Post (author Phil Simon) about her business and the human side of business communications. Human Side of Business Communications Business communication is broken, but don't take my word for it. In May 2013, the PMI released its annual "Pulse of the Profession" report. Specifically, "$135 million is at risk for every $1 billion spent on a project. Further research on the [...]

By | 2017-02-22T01:05:08+00:00 December 7, 2015|0 Comments

How to Generate Awesome Ideas for Content, Marketing, Products

Using Improv to Generate Awesome New Content, Marketing and Product Ideas Join me for this Blab on December 2nd where we will be innovating new ideas LIVE! It's hard to stand out in a noisy world. To do that you need to think differently. We know improv can help generate new insights and ideas on marketing, product innovation and content. We've innovated lots of new ideas using improv before. Check [...]

By | 2017-02-21T01:07:03+00:00 December 1, 2015|0 Comments
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