Sometimes good storytelling goes bad. It happens. We have great intentions and we mean well. We're passionate and we're on fire, and we want to help people. I get it. I am a passionate person and we should all be so lucky to find that thing that makes our heart sing! When Good Storytelling Goes Bad: Source is www.gratisography.com And sometimes that passion becomes a big, bold desire [...]
Bullshit is all around. And most of us agree we hate it. Yet, sometimes we do it. Yep - even me in my younger days. Until I realized how much marketing bullshit hurts us. We need to stop marketing bullshit in our professional and personal lives. It does more damage than we often realize. Bullshit Hurts Why it Matters If I've learned one thing as a storyteller and [...]
69 Marketing Predictions for 2016 My friend and colleague, Bryan Kramer of Purematter compiled his list of 69 marketing predictions for 2016. I was honored to contribute alongside some really smart people I follow, know, and chat with. To see the predictions and where to double-down on your marketing efforts, check out the post! It's got some great advice. Here's to your marketing success in 2016. What are [...]
Social Media and Content Marketing Mindfulness Kathy talked to author and social pro, Janet Fouts, about content marketing mindfulness and social media mindfulness. How do we become more mindful? What does it mean? Mindfulness. Pic by www.gratisography.com You can watch the blab here. What does content marketing mindfulness (including social media) mean to you? I'd love to know in the comments below.
In August 2015, Kathy was interviewed by the Huffington Post (author Phil Simon) about her business and the human side of business communications. Human Side of Business Communications Business communication is broken, but don't take my word for it. In May 2013, the PMI released its annual "Pulse of the Profession" report. Specifically, "$135 million is at risk for every $1 billion spent on a project. Further research on the [...]
Using Improv to Generate Awesome New Content, Marketing and Product Ideas Join me for this Blab on December 2nd where we will be innovating new ideas LIVE! It's hard to stand out in a noisy world. To do that you need to think differently. We know improv can help generate new insights and ideas on marketing, product innovation and content. We've innovated lots of new ideas using improv before. Check [...]
I had a great time chatting with Park Howell on the 'Business of Story' podcast last month. We talked about the story spine model, improv and why it matters for better storytelling, and we talk about fun Kathy-isms! It was a great conversation. It airs December 23rd, 2015.
Business Communication: How Smart People Can Communicate Better I had the pleasure of discussing IntellectualSpeak with a few great people including Felicia Slattery and Tamsen Webster on Brian Carter's Podcast. Smart people often rely on 'intellectualspeak' because they know their subject matter so well. It's the classic 'curse of knowledge.' Even so, tech speak often alienates audiences. The focus of this panel is how smart people can communicate better. I've [...]
Most of You Won’t Read This. You Should. There is One BIG Question All Businesses MUST ask about their content We’re on overload. You are. I am. Everyone is. Your customers are. Digital Overload: Image Source by mkhmarketing CC by 2.0 That means most of us don’t read much these days. We scan, we read a paragraph, we read headlines and we forward, delete, ignore or [...]
Storytelling Techniques for Business: You are as Differentiated as Your Story Note: this article is an updated version of a previously published piece. Humans are wired for stories; we’re storytelling animals. Here’s where stories pay dividends: according to recent Stanford research, stories are remembered up to 22 times more than facts alone. So if you aren’t telling stories in your content, you should be. You are as differentiated as your [...]