FIR Podcast Guest – Kathy

Fir Podcast Guest Host   I was a FIR Podcast Guest Host! Last week, I had a blast chatting with Shel Holtz and Serena Ehrlich on the For Immediate Release (FIR) podcast where we discuss some hot topics in communications, PR, journalism and branding (Check out the more articles on branding and content on Kathy's blog).  What fun! This was my 2nd appearance on the show. I love being a [...]

By | 2017-11-05T22:10:11+00:00 November 5, 2017|0 Comments

Building a Customer Service Culture Through Storytelling

Her name was Vanessa L. and she had bright purple hair. She was a rock star. And so was her hair. It had spikes and was so cool, although I knew I wouldn't rock hair like she did. On this day in 2012 at a TEDx event, she was wowing the crowd with a story about what it means to earn loyalty through service. And customer service can be the [...]

By | 2017-10-09T21:21:00+00:00 October 9, 2017|0 Comments

Warren Whitlock Chats Guerrilla Marketing (video)

Warren Whitlock Chats Guerrilla Marketing In this episode of livestream show, #yesandbrandshow, I chat with influencer and great guy, Warren Whitlock, about Guerrilla Marketing, why marketing has completely changed and why it's as important now as ever to disrupt business as usual. To see more articles on marketing, click here. Want to see more of the #yesandbrandshow, visit the YouTube Channel and be sure to sign up for notification of [...]

By | 2017-09-25T00:26:31+00:00 July 30, 2017|0 Comments

LinkedIn Summer 2017 Reading List: Stop Boring Me Named

LinkedIn Summer 2107 Reading List: Top 25 Marketing Books In June, Linkedin published its "LinkedIn Summer 2017 Reading List" and Named "Stop Boring Me!" a top 25 Marketing Must-Read! I am so honored. Thank you, LinkedIn Marketing. And there are 24 other fantastic titles on this list. So whether you get to the reads this summer or not, it's never too late to read great books! Get your read on. [...]

By | 2017-09-24T21:51:30+00:00 July 29, 2017|0 Comments

The Marketing Podcast: Kathy and Douglas Burdett

What Improv Taught Me (and Can Teach You) about Banishing Boring! In the July 28 release episode of The Marketing Podcast with Douglas Burdett, Kathy talks about how great business storytelling can be and how most everything she learned about marketing came from comedy.   The marketing podcast Stop Boring Me! Podcast with Douglas Burdett Kathy's book, "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and [...]

By | 2017-07-29T23:23:43+00:00 July 29, 2017|1 Comment

Mixed Reality Storytelling – Chat with Shel Israel about AR and VR

Mixed Reality Storytelling In this episode from May 26th, 2017 of "yesandbrandshow" my Friday 10AM PDT FB live stream, I talk with Shel Israel. Shel is co-author of The Fourth Transformation with Robert Scoble. We get in depth about mixed reality storytelling with AR (augmented reality) and VR (virtual reality). We chat about the future, who is experimenting with mixed reality tech, and what brands can do now to better [...]

By | 2017-09-24T22:17:30+00:00 June 3, 2017|0 Comments

Strategic Business Storytelling (Part 2)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and scientists - about the need to focus on the story behind the data. The present and future of strategic business storytelling is [...]

By | 2017-02-21T22:26:41+00:00 September 15, 2016|0 Comments

Creating a Risk-Taking Culture with Betabrand’s CEO

Creating a Risk-Taking Culture of Humor: A Podcast Chat with Betabrand's Chris Lindland New Ideas, Nonstop Yesterday, I got to have my second chat with one of my favorite podcast guests, Chris Lindland. The CEO of Betabrand, Chris has brought innovation, humor and a risk-taking culture to the company. And that has paid dividends. In less than two years' time, Chris transformed this "clothing meets Kickstarter" startup from [...]

By | 2017-02-21T22:27:38+00:00 August 5, 2016|0 Comments

How Brands Use Live Streaming Video

My article first ran on Convince and Convert. I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. (Side note: here [...]

By | 2017-02-21T22:36:32+00:00 May 4, 2016|1 Comment

How to be a More Human Connector: with Bryan Kramer

I had such a great time talking to my friend, Bryan Kramer of Purematter on the show recently. Bryan is an influencer, a down-to-earth nice guy and such a powerful connector. We had fun chatting about how to be a more human connector and the powerful lessons he's learned that we can all benefit from. I so relate to much of his journey and I know you will, too. Follow [...]

By | 2017-02-21T22:36:59+00:00 April 21, 2016|0 Comments
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