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Lighten Up Your Marketing! Seven Ways to Add Humor to Generate Conversation

By |2017-02-21T02:07:16+00:00August 27, 2014|

A version of my original piece was published in the Convinceandconvert blog and in MarketingProfs. Lighten Up Your Marketing Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. To date, there haven’t been many great examples of humor in B2B. I believe this is changing. And, according to a global Nielsen Survey of Trust in Advertising conducted [...]

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Facebook Marketing Using Humor (Podcast)

By |2017-02-21T02:18:04+00:00May 8, 2014|

Facebook Marketing Using Humor with Brian Carter Facebook Marketing Using Humor On May 8th, I had the great and fun pleasure of chatting with author, Brian Carter. He and I were on a panel together talking about humor - a topic near and dear to both of us. Humor and depth create meaning and engagement in social media in general. In this podcast, we specifically focus on Facebook [...]

Podcast: How to Add Humor to Your Marketing

By |2017-02-21T18:39:07+00:00March 8, 2014|

On today's podcast, I covered a number of ways to add fun and humor to your marketing. Being funny is great - and there is no denying it. Even fun can be a huge benefit because it circumvents your audience's logic filter and allows your messages to get through. Tweet: When you make someone smile or laugh, the intellectual shield is lowered and you've created a space for connecting.   [...]

Make 2014 the YEAR You Add Humor to Your B2B Marketing – My Chat with Tim Washer

By |2017-02-21T19:17:11+00:00January 10, 2014|

I had a great time chatting with my favorite marketing funnyman and fellow improviser, Tim Washer, about one of my fave marketing topics: adding humor to b2b marketing. Tim says he'll be back at least 5 times to keep up his SNL-like co-hosting bonafides! I'm holding him to that. 2014 is THE Year for Humor in B2B Listen to the podcast. New Marketing Podcasts with kathyklotzguest on BlogTalkRadio Adding Humor [...]

A Humorous Look at Entrepreneurship and Invaluable Marketing Lessons Along the Way

By |2018-01-06T01:55:03+00:00November 27, 2013|

I had a great conversation with fellow marketer, entrepreneur and humorist, cartoonist Kriti Vichare on my podcast Nov 26th. If you are an entrepreneur, you have to be able to laugh (and learn from) the inevitable stumbles along the otherwise romanticized path. She is the creator of the #entrepreneurfail comic series.   Big Marketing Lessons Open your ideas to others. The value isn't in the idea alone; it's in the [...]

Humor Me! Lighten Up B2B Marketing and Get Results

By |2018-01-06T02:26:45+00:00December 10, 2012|

If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and in a world of sameness, increasing noise and complexity (big data, anyone?!), humor has the ability to start a conversation in a way that boring, white-noise messaging cannot. Make no mistake – the situation is [...]

Does Fun Matter in Sales and Marketing? Yes, and!… Humor Me!

By |2017-02-21T22:05:32+00:00December 7, 2011|

I have written about the role of humor in sales and marketing many times. To read some of those articles, visit: After a recent panel discussion at an event where I was asked this question, I am revisiting it. The challenge: giving a short answer on a nuanced issue. The short answer is an unequivocal “yes” with a few obligatory, boring and important notes. The lens I [...]

Culture and Innovation Through Humor

By |2024-06-03T20:15:29+00:00January 22, 2017|

 Seriously Funny Leaders and Teams Humor isn’t a nice to have at work like paying taxes or seat belts for the kids. It is the secret sauce to braver people, culture and innovation across marketing, tech, story and more. Reach out today!  Kathy served as closing keynote at AMA Cincinnati's 2018 Ignite CX Conference. A highlight of the program, she delivered the perfect balance [...]

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Humor Writing

By |2017-11-12T23:45:17+00:00January 22, 2017|

Humor Writing Humor is Human. A humorous overlay on marketing presentations, speeches, campaigns and video can work wonders in the right contexts. A little goes a long way. Be sure to check out our Humor page You’re Kind of a Big Deal: Ten Ways to Make Sure Everybody Knows it! READ IT ON MEDIUM Ten Ways to Unleash Your Creative [...]

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Comedy in Marketing: Chat with Author David Nihill

By |2017-02-22T01:12:58+00:00November 22, 2015|

On November 17, I had a great time chatting on the podcast with my friend and colleague, author and FunnyBizz founder, David Nihill, about comedy in marketing and speaking. This is a topic near to my heart and David's. Comedy in Marketing: A Chat with David Nihill Comedy in Marketing and Speaking Listen to the podcast now. Want other ways to lighten up? Here you go! Humor in [...]