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How Starbucks Built a Brand with a Soul

By |2017-02-21T19:21:07+00:00December 20, 2013|

“It’s not what you do; it’s WHY you do it.” - Starbucks' CEO Howard Schultz Source: Oprah.com Oprah Winfrey interviewed Howard Schultz recently (December 8th) on Super Soul Sunday about Starbucks, his new book and why building a company with a soul and conscience matters. Your Purpose is Always Bigger Than Your Product Behind every great brand, there is a soul - a set of values and beliefs [...]

Hey Marketers! Every Company Must Be a Storytelling Company

By |2018-01-06T02:47:36+00:00February 8, 2013|

I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, I am re-posting with a few minor tweaks. You can read the original post here. The focus when I wrote this was weighted towards video. Use any channel today - it doesn't matter. Twitter, Pinterest, [...]

Every Company is A Storytelling Company

By |2017-02-21T22:08:52+00:00August 22, 2011|

EC=SC (Every Company Must be a Storytelling Company) Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good at telling stories in the world of new media. If content is king, stories are queen. We know who wields the power! All great marketing requires great storytelling. The best [...]

EC=SC: Every Company Must be a Storytelling Company

By |2017-02-14T01:50:10+00:00February 6, 2011|

Tom Foremski and Don Bulmer maintain that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good at telling stories in the world of new media. If content is king, stories are queen. We know who wields the power! All great marketing requires great storytelling. The best stories connect viscerally and humanize. [...]