Customer Stories Power Your Products—and Your Marketing
While some companies are rewriting the playbook on product and [...]
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Make 2014 the YEAR You Add Humor to Your B2B Marketing – My Chat with Tim Washer
I had a great time chatting with my favorite marketing [...]
A Humorous Look at Entrepreneurship and Invaluable Marketing Lessons Along the Way
I had a great conversation with fellow marketer, entrepreneur and [...]
B2B Marketing Humor – Put the FUN in Funnel to Widen it
Fun and humor are great at driving awareness and conversation [...]
My last post on MarketingProfs
My last post on MarketingProfs: A More Human Model for Storytelling
Content Marketing Lessons From Cartoons: A Chat with Liza Donnelly
On Sept 19, I had the pleasure of chatting with [...]
Hey CMO: Your Product Story Sucks! Great Product Marketing Needs a Better Story, II / II
This is part II/II. Read Part I here. Show How [...]
Hey CMO: Your Product Storytelling Sucks! Great Product Marketing Needs a Better Story, I / II
Product Storytelling Matters Humans are wired for stories; we’re storytelling [...]
Marketing Storytelling: Six Big Lessons From Improvisation to Improve Your Results
I am a marketer and improviser and that makes me [...]
Nest Labs: Great Products Still Need Great Marketing Stories
I gave a workshop recently about humanizing products and marketing, [...]
