Humor and Branded Content - How to Show Audiences You "Get it" Humor and Branded Content This month I published a piece on humor and branded content and native advertising in the latest updates for the Native Advertising Institute. It's getting harder to get and keep attention. Well-thought out humor can help. This piece outlines four ways to use humor and branded content (as well in native advertising) [...]
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I created this chart just before Equal Pay Day... Just in case...if you know people that are confused, you can use this Flowchart for reference to help answer the question of paying women speakers equally. Hint: it shouldn't be a question or issue. Paying Women Speakers Equally Do you have something funny you'd like me to draw or talk about? Let me know. ******************************************************************************* Kathy Klotz-Guest is a [...]
My Strategic Humor Principles for Success I wrote this post on strategic humor principles over a dozen years ago! And even in that amount of time, I've evolved and I've put all of these to the test. In pretty much every capacity. Source: pexels.com I help businesses and teams become idea-driven cultures that flourish with creativity, and I use strategy, humor and applied improvisation to do that. While [...]
Virgin Trains: Poor Humor and Customer Service How not to handle customer service via Twitter - Virgin Trains How NOT to handle customer service complaints...this one hot off the press from my friends in London. With "honey," "love," "sweetie"....and other patronizing 'there, there' comments. Brands need to get that it diminishes a woman's legitimate issues. The 1950s called and even it doesn't want 'old timey' sexist comments back. [...]
Three Ways Marketers Kill Marketing There are three big ways marketers kill marketing: jargon; lack of a compelling story; and guilt and shame tactics. I discuss all of those in more detail in this video. See the Medium article of this post. I have always joked that the fifth horseman of the apocalypse is a content marketer. To get notified when I go live, sign up here! Watch the Video [...]
Go Daddy's Empathy Marketing Focus In June, I chatted with Go Daddy's Director of Content, Chris Carfi, on #yesandbrandshow. The company is renewing its focus on being human, solving more of the entrepreneur's issues, and why empathy marketing matters. We chatted in-depth about how the company has turned around its image and why focusing on the whole customer with empathy mapping has made a huge difference for the brand. We [...]
Humor Writing Humor is Human. A humorous overlay on marketing presentations, speeches, campaigns and video can work wonders in the right contexts. A little goes a long way. Be sure to check out our Humor page You’re Kind of a Big Deal: Ten Ways to Make Sure Everybody Knows it! READ IT ON MEDIUM Ten Ways to Unleash Your Creative [...]
Humor I love creating fun things from whatever inspires me. My goal is to make a powerful point and make people laugh at the same time. And as a comedian, storyteller and idea creator – I love mashing up things in fun, new ways! Here are some fun things to enjoy and share. Want to use these on your site or feed? No problem. Just make sure the citation [...]
Avoid Snoredom Keeping it Human is about weaving storytelling and humor into marketing for myself and for my clients. Here is my collection of images, sayings, and vids that are fun examples of social media marketing humor. There are so many ways to add humor into your marketing and social media. I hope these examples make you laugh, think and inspire you to add humor to your social [...]
This week I had a lot of fun chatting with Drew Tarvin, engineer, speaker, improviser and founder of Humor That Works about Humor in the Workplace for our Improv & Innovation Cafe' video series. Humor in the Workplace Drew and I discuss why humor at work matters, how you can bring it into your work no matter where you are or what you do (it's just like managing your career!), [...]