Pics from Stanford Course: Unleash Your Creative Genius
We had a great time with the Stanford Course on [...]
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Humanizing Sales – A Q & A with Sales Expert, Jill Konrath
Kathy Klotz-Guest (KKG): Thank you, Jill, for sharing your thoughts [...]
Marketing Reminders from an Unlikely Holiday Hero: Frosty the Snowman (The Original, that is!)
I love the wonderfully heartwarming classic holiday special, “Frosty the [...]
Messaging Won’t Save a Bad Product
Not too long ago I was contacted by a company [...]
Jobs’ Genius: Making Technology More Human
Steve Jobs was an amazing creative force. Much has already [...]
When it Comes to Content, Think Like A User
When you are planning your content strategy – whether it’s [...]
Ya-Who? Yahoo! and The Defining Power of Story
Recently, on September 6th, Yahoo! fired its latest CEO, Carol [...]
Every Company is A Storytelling Company
EC=SC (Every Company Must be a Storytelling Company) Tom Foremski [...]
Great Marketing Answers the “Why”
Leaders sell ideas and inspiration, not services. They are adept [...]
Warning: Objects With Social Media Are Larger Than They Appear
Social media tools operate like a high-powered microscope (telescope, mirror...pick [...]
