Lady Doritos and a Missed Marketing Opportunity Oh Doritos! How I love thee. I do. And I don't mind saying that to the world. I ate so many - Cool Ranch, please! - when I was pregnant. I should have bought stock in the company! Yet, they missed a huge opportunity with Lady Doritos (#ladydoritos) on Twitter. New Doritos Flavor, Blaze. These are *not* Lady Doritos. Source: screenshot Doritos.com [...]
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Three Ways Marketers Kill Marketing There are three big ways marketers kill marketing: jargon; lack of a compelling story; and guilt and shame tactics. I discuss all of those in more detail in this video. See the Medium article of this post. I have always joked that the fifth horseman of the apocalypse is a content marketer. To get notified when I go live, sign up here! Watch the Video [...]
Warren Whitlock Chats Guerrilla Marketing In this episode of livestream show, #yesandbrandshow, I chat with influencer and great guy, Warren Whitlock, about Guerrilla Marketing, why marketing has completely changed and why it's as important now as ever to disrupt business as usual. To see more articles on marketing, click here. Want to see more of the #yesandbrandshow, visit the YouTube Channel and be sure to sign up for notification of [...]
Go Daddy's Empathy Marketing Focus In June, I chatted with Go Daddy's Director of Content, Chris Carfi, on #yesandbrandshow. The company is renewing its focus on being human, solving more of the entrepreneur's issues, and why empathy marketing matters. We chatted in-depth about how the company has turned around its image and why focusing on the whole customer with empathy mapping has made a huge difference for the brand. We [...]
What Improv Taught Me (and Can Teach You) about Banishing Boring! In the July 28 release episode of The Marketing Podcast with Douglas Burdett, Kathy talks about how great business storytelling can be and how most everything she learned about marketing came from comedy. The marketing podcast Stop Boring Me! Podcast with Douglas Burdett Kathy's book, "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and [...]
This past week, I had a blast reprising a blab I started about 10 months ago: how to generate creative marketing ideas using improv comedy. This is the 4th installment in the series with my improv and marketing friends, Gary Ware and Brian Carter. We're all marketers and improvisers. There is so much noise out there and a lot of bad content. So you have to experiment and think differently [...]
Avoid Snoredom Keeping it Human is about weaving storytelling and humor into marketing for myself and for my clients. Here is my collection of images, sayings, and vids that are fun examples of social media marketing humor. There are so many ways to add humor into your marketing and social media. I hope these examples make you laugh, think and inspire you to add humor to your social [...]
Bullshit is all around. And most of us agree we hate it. Yet, sometimes we do it. Yep - even me in my younger days. Until I realized how much marketing bullshit hurts us. We need to stop marketing bullshit in our professional and personal lives. It does more damage than we often realize. Bullshit Hurts Why it Matters If I've learned one thing as a storyteller and [...]
Being Human in Social Media and Content Marketing Means Being Mindful That PITA. You know it when you experience it. It's that 'pain in the ass' person that destroys value with every communication he or she makes. You’re busy. So, you avoid the call, email, website, everything. You stall getting back to the person because the time to do so is valuable time wasted. What happens when, God forbid, you [...]