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What Makes Things Funny – What Marketers Can Learn

By |2018-01-06T03:10:06+00:00July 9, 2014|

What Makes Things Funny and What Marketers Can Learn: A Chat with Peter McGraw Much like Monty Python's 'Search for the Holy Grail,' Peter McGraw and his researchers at the Humor Lab in Boulder, Colorado, have set about on a 'funny' quest - or a quest for what's funny. That's a tall order. In this podcast, I had the fun privilege of asking Peter about his work and what marketers [...]

Funny Business Panel: Comedy in Business Marketing

By |2017-02-21T02:18:37+00:00May 7, 2014|

Funny Business: Comedy in Business Marketing Humor is human. In March, I was fortunate enough to participate in this great funny business panel. I discussed humor in marketing along with great folks including Tim Washer and Brian Carter. Many companies are risk-averse when it comes to using humor. However, there are ways to use humor that are low-risk. Even a little levity goes a long way. [...]

Funny Women: A Cartoon Celebration of Truth-Telling

By |2017-02-21T18:23:56+00:00March 7, 2014|

  Source: Liza Donnelly and The New Yorker Liza Donnelly’s latest book, Women on Men, is more than just fun cartoons. And, yes, the book has plenty of those, too. This book explores the conversations funny women have been having for years – about life and well, yes, men. Yes, guys, we talk about you when you’re not around and sometimes when you are – and that’s the [...]

B2B Marketing Humor – Put the FUN in Funnel to Widen it

By |2017-02-21T19:26:40+00:00November 11, 2013|

Fun and humor are great at driving awareness and conversation – that is what you need for the top of your funnel (yes, *that* f-word!). The surprise that humor creates is an effective pattern disruption precisely because it’s unexpected – especially in B2B. One day, humor in B2B won’t be such an anomaly. Until then, I’m on a mission of mercy. B2B doesn’t mean blah to boring! The first few [...]

Busting the ‘Women Aren’t Funny’ Myth – Bringing Funny Broads to Boardrooms

By |2017-02-21T19:36:53+00:00September 14, 2013|

I cringe every time I hear the "Women aren't funny" nonsense. Well, they haven't met me or the many women entrepreneur friends I know. There are some general truths to this 'mythology' based on research, however. Women need to do is start showing up and engaging - jokes are a small part of the full spectrum of funny. Humor is having a sense of levity. So, lighten up, ladies! Secondly, [...]

When “Funny” Isn’t: A Social Media Humor Fail

By |2018-01-06T02:50:22+00:00August 8, 2013|

Social Media Author Jay Baer wrote an interesting piece this week (August 4) about a case of social media humor gone wrong. The culprit: the Facebook page of the Evansville, Indiana airport. The page featured the following post that people were responding to: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Insert [...]

Does Fun Matter in Sales and Marketing? Yes, and!… Humor Me!

By |2017-02-21T22:05:32+00:00December 7, 2011|

I have written about the role of humor in sales and marketing many times. To read some of those articles, visit: After a recent panel discussion at an event where I was asked this question, I am revisiting it. The challenge: giving a short answer on a nuanced issue. The short answer is an unequivocal “yes” with a few obligatory, boring and important notes. The lens I [...]

Corporate “Mandates” Put the FU in FUN

By |2017-02-14T01:50:03+00:00February 8, 2011|

The Economist this week (Sept 20) published an interesting editorial called “Down with Fun: The Depressing Vogue for Having Fun at Work.“ At a high level: fun is great, but FUN by MBO is (oxy) moronic. It’s an interesting perspective. As someone who passionately knows that fun DOES matter at work, it’s also important to put *fun* into a proper context. Granted, parts of the editorial were certainly tongue-in-cheek, and [...]

Creativity Lessons From Jim Henson

By |2024-06-20T18:52:17+00:00June 20, 2024|

Creativity Lessons From Jim Henson: Start Playing!   Creativity Lessons From Jim Henson...humor helps   Image:    There are so many Creativity Lessons from Jim Henson. He was a genius: innovative, playful, whimsical, funny, driven. I LOVED The Muppet Show growing up. 7PM PST Sunday nights, I was in front of the TV. As a kid, it was TV religion in my house. Well, after ACTUAL religion. It [...]