What Makes Things Funny – What Marketers Can Learn
What Makes Things Funny and What Marketers Can Learn: A Chat with Peter McGraw Much like Monty Python's 'Search for the Holy Grail,' Peter McGraw and his researchers at the Humor Lab in Boulder, Colorado, have set about on a 'funny' quest - or a quest for what's funny. That's a tall order. In this podcast, I had the fun privilege of asking Peter about his work and what marketers [...]