Happy Fun at Work Day Fun at Work Day - Playfulness Matters Today is #havefunatworkday! Play is creative fuel. #playfulness matters. How will you play today in teams or by yourself? Play unleashes our best ideas and that is a powerful force for innovation. It does something else, too. Play shows us who we are. In low stakes play where rules don't matter, we see how we react [...]
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Playful Brands I love brands that play! Here is a list of some of my fave brands online. No, I am not getting paid. I love their fun, fresh voice and playful way to approach content and social media. They are not over the top - and they exhibit a fresh and sassy voice. Chubbies Shorts @chubbies. Sure, they follow only 3 ppl to manipulate Klout. But they do make me [...]
Putting Fun in Entrepreneurship, Passion and the Creative Process In this episode of #yesandbrandshow, Joel and I chat about the creative process and why passion must be a driver in business. We also discuss putting fun in entrepreneurship and why it matters that you do the things that scare you most. Want more resources on fun? Here you go! Want to see more of the #yesandbrandshow, visit the YouTube Channel [...]
Boring isn’t a requirement; it’s a choice! And one you get to make. Boring isn’t a requirement. It’s a choice. And it’s an easy trap for all of us to fall into… and, fortunately, out of by thinking differently. This download features five fun and easy ways to get out of the boring rut even when your industry or product isn’t exciting. Even if your industry is boring…you’re [...]
Note: this post originally appeared in Convince and Convert. As a storyteller and an improviser, I get asked about humor a lot. I was invited to speak to a company a few weeks back on this exact topic. “Kathy, how can we inject more humor into our social media and marketing videos? We’re fun. We want people to see that! We try to do video, and it’s like our un-fun [...]
Batman & Hotwheels: Marketing Inspired by Your Inner Kid I had the honor of speaking at FunnyBizz San Francisco on June 11, 2015. There were so many great presentations that day - all advancing the idea of eradicating boring marketing by bringing humor into business. Some of those presentations focused specifically - not exclusively - on content marketing humor. That is a conference I can get behind! Be sure to [...]
Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this week, Jason Miller of LinkedIn, and author of "Welcome to the Funnel." Follow Kathy Follow Jason Tips From the Podcast 1. Inject your personality into it. The more you integrate your passion and knowledge of other things into your content, the more creative [...]
David Nihill, FunnyBizz Conference Co-Creator FunnyBizz Conference Might Just Well be a Movement I had a fun time chatting with FunnyBizz Conference Co-creator, David Nihill, on the show on Thursday, September 11. I met David at in San Francisco in June 2014 - the inaugural launch of the conference. It was small - roughly 100 people - brought together at the SF Chapel by a common belief that [...]
Content Voice Lessons from 'Girl in a Country Song' I am not a country music fan. Oh sure, there is the occasional song that makes me laugh, smile and sing along. I am, however, a fan of Tae and Maddie, a new blonde country duo that penned "Girl in a Country Song." And I think the song offers some invaluable lessons for businesses on finding your content voice. Content [...]
What Makes Things Funny and What Marketers Can Learn: A Chat with Peter McGraw Much like Monty Python's 'Search for the Holy Grail,' Peter McGraw and his researchers at the Humor Lab in Boulder, Colorado, have set about on a 'funny' quest - or a quest for what's funny. That's a tall order. In this podcast, I had the fun privilege of asking Peter about his work and what marketers [...]