The Human Story Behind The Technology – Microsoft’s Empowering People Ad
As a marketer who came out of high-tech, I've always [...]
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NMX Expo podcast awards
My podcast was nominated for best business/marketing podcast at NMX Expo [...]
Make Customers Feel Part of Something Bigger – How Tough Mudder Created Value by Creating a Movement
I admit it. I want to be one Tough Mudder [...]
How The New TV Spot for Intuit’s TurboTax Hits the Storytelling Nail on the Head
That's right. Intuit's latest ad for TurboTax - that unsexy, [...]
Create a Better Customer Experience with One Change: Make a Content You-Turn
Across different content types – from presentations, to articles, to [...]
How Starbucks Built a Brand with a Soul
“It’s not what you do; it’s WHY you do it.” [...]
Applying Improvisation to Improve Agility and Innovation – My Chat with Kat Koppett
On December 12th, I had a great chat with Kat [...]
Telling Your Most Important Business Stories – My Chat with Michael Margolis of Get Storied
I had the great fun of being able to talk [...]
Creating A Human Workplace for Actual People – My Chat with Liz Ryan
Today, I had the fun privilege of talking with my [...]
The Differentiation Myth – Why Most Businesses Get it Wrong and How to Get it Right
Yes, you are special – just like everyone else! Actually, [...]
