Most Product Storytelling Sucks: How to Tell a Kick-Ass Product Story
Your Product Story Matters Product Stories matter. Most of the time they stink. They stink because companies are focused on features and benefits. And it's not about that. In this video I discuss what matters and why when it comes to creating a kick-ass product story. Product Storytelling Resources To get notified when I go live, sign up here! I talk about great product storytelling here so check these articles [...]