Six Keys to Building Storytelling Organizations That Last Building storytelling organizations is a critical topic. Why? Because every company today is a publishing company, and a storytelling company. Stories are the amino acids of great marketing content. It's the foundation for building your content house. And building a solid content house can only happen when storytelling is in your organizational DNA. Story Atoms. Source: quotesgram.com The Role [...]
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Source: Wikipedia.org Want to Improve Your Business Storytelling? Here are Seven Ways to Raise Your Game in 2016 I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me - you know I am a storytelling nerd (from the business and improv stages). Proudly! I love that that storytelling is experiencing a [...]
I saw Tony Hsieh speak years ago and he said something I've always believed (and I know many of you agree): "When you think your story is big, think bigger." Mindfulness of Thinking Bigger by www.gratisography.com In the case of Zappos, the story was never about shoes or things. It was about people and creating the best customer service on the planet. He thought much bigger about the [...]
This post was originally posted on Convince and Convert. I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. Don’t make me turn this storytelling van around, kids! 1. The Complexity Conundrum I see [...]
I love this model: the story spine which combines the art of business storytelling with a practical approach for business. I have written about it many times and have used it for years. I learned this model in improv theater - yes, the stage! The stage is where great storytelling happens that takes us on an emotional journey that we care about. It's just one approach to getting started, and, [...]
I've said it before: today's business storytelling is predominantly storytelling-lite. Many of the business stories being told just scratch the surface of human emotions because they are too focused on the company, on rational (rather than on personal and emotional) value, and on resolutions that end with the message: 'if you bought our stuff, your problems would be over.' Additionally, too many stories are told through the lens of a [...]
In this brief video, I talk about why every company needs a storytelling strategy - a topic I wrote about in detail. Your big story (your core purpose story) and all the other stories you tell about your business set you apart, help you scale and act as GPS guidance systems for the things you will and won't do. That's important. Think about your big core purpose story as your [...]
Keeping it Human's Improv and Innovation Cafe' Improv & Innovation Cafe: Techniques for Better Marketing In this video hangout series, I talk about applying improvisation to marketing, storytelling, communications, and content as well as product innovation. Mike Bonifer of bigSTORY: Storytelling Techniques and Big Data In episode 3, I chat with Mike Bonifer about applying improvisation to Storytelling techniques and big data. "There isn't enough pants to hold [...]
Storytelling Techniques for Business: You are as Differentiated as Your Story Note: this article is an updated version of a previously published piece. Humans are wired for stories; we’re storytelling animals. Here’s where stories pay dividends: according to recent Stanford research, stories are remembered up to 22 times more than facts alone. So if you aren’t telling stories in your content, you should be. You are as differentiated as your [...]
Visual Storytelling Rules I had the pleasure of talking with author, CMO and co-founder of Branderati, Ekaterina Walter, on the podcast today. We had a blast talking about why visual storytelling matters (Ekaterina is the co-author of The Power of Visual Storytelling) and what you need to know to better connect with your human audience! Yep - research shows that 92.3% of audiences are in fact human! Can't speak for [...]