Business Communication: How Smart People Can Communicate Better I had the pleasure of discussing IntellectualSpeak with a few great people including Felicia Slattery and Tamsen Webster on Brian Carter's Podcast. Smart people often rely on 'intellectualspeak' because they know their subject matter so well. It's the classic 'curse [...]
Humans are wired for stories. One of the most important questions entrepreneurs and organizations can ask themselves is how to be a better storytellers. Stories are everywhere, and storytelling is the most important leadership, cultural and marketing skill business people need today. I have written about this often [...]
On May 28th, I had such a great time chatting with one of my favorite authors, Annette Simmons, about business storytelling for better results. She is a storyteller extraordinaire, a heck of a lot of fun to chat with (she has a great Southern accent and sense of [...]
In late September, Burson-Marsteller released its perception study findings on what people think of corporations. The following Slideshare infographic, for example, shows that 40% of US Millennials believe that US corporations are a source of fear, not hope. The American public overall is split on this issue. This [...]
(Note: I wrote this 3.5 years ago - still relevant with a few updates!) Storytelling Pieces. Source: pexels.com As a marketer and storyteller, I love that storytelling has made a huge resurgence in the last few years: in pop culture, in business culture, and in social [...]
I had the great fun of being able to talk to Michael Margolis of GetStoried.com about storytelling on the December 5th podcast. He’s a storyteller’s storyteller. Michael, who does very few interviews (hey, he's the rare storytelling unicorn!), gave us a glimpse of how organizational storytelling has evolved. [...]
This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of a story, therefore, is showing how the hero/protagonist of the story changes. What can your [...]
Product Storytelling Matters Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little mindshare these days. That’s because data itself doesn’t create what people want most: meaning. The resurgence in storytelling, [...]
I love the Olympics – the games, the glory, the intensity. I especially love the sports that defy gravity, for example, gymnastics. How these people do what they do leaves me awestruck and inspired. Yet, the best part of the Olympics for me is the storytelling. All [...]
