Successful Product Videos Aren’t About Products

Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed connections, literally and metaphorically – as love between two bloggers blossoms as a result of a [...]

By |2017-02-21T21:01:10+00:00November 19, 2012|

Be a Better Marketer – Stop “Marketing!”

“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom is even more important today. The explosion in data and “content,” and the [...]

By |2018-01-06T02:33:08+00:00September 9, 2012|

The Accounting Industry Gets Human. Seriously!

I had the pleasure of chatting recently with Bill Sheridan (Communications Manager and Editor) and Tom Hood, CPA (Executive Director) of The Maryland Association of Certified Public Accountants, known as MACPA, a top thought leadership blog in the accounting industry. MACPA’s blog, CPA Success, has heavily evangelized not [...]

By |2012-04-12T17:13:47+00:00April 12, 2012|

The Accounting Industry Gets “Human”

No joke!  Although it sounds like the set-up to a punchline, right? Human and accounting in the same sentence! Who would have thought? Keeping it Human did. We've always believed it matters, and that it is an issue important to every industry. Small Business Labs calls "being human" [...]

By |2012-02-09T19:37:39+00:00February 9, 2012|

Is it Human? Amazon’s Frustration-Free Packaging

Amazon.com launched its initiative, "Frustration-Free Packaging," to combat what it calls 'Wrap Rage' in 2008 as CEO Jeff Bezos spent too much time unwrapping gifts for his kids one holiday. Check out Amazon's video, Fighting Wrap Rage. Just recently, Amazon.com announced it has 80,000 products signed up to [...]

By |2017-02-14T01:51:25+00:00December 1, 2011|

Jobs’ Genius: Making Technology More Human

Steve Jobs was an amazing creative force. Much has already been written in the last day after his passing and much will be written about his contributions to movie animation, to computing and to music for years to come. His contributions were far reaching, and among the most [...]

By |2017-02-14T01:51:43+00:00October 6, 2011|