Ya-Who? Yahoo! and The Defining Power of Story

Recently, on September 6th, Yahoo! fired its latest CEO, Carol Bartz, in what has become an endless stream of attempts to pick itself up and redefine itself. I liked Carol and I like Yahoo! As I write this piece, I feel sadness. You see, I loved Yahoo! I [...]

By |2017-02-14T01:53:21+00:00September 8, 2011|
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Keeping B2B Marketing Content “Human”

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. [...]

By |2017-02-14T01:48:21+00:00May 23, 2011|
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