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Marketing Storytelling: Six Big Lessons From Improvisation to Improve Your Results

By |2017-02-21T19:58:38+00:00June 21, 2013|

I am a marketer and improviser and that makes me a storyteller. And “digital storytelling” is critical today. Few things stretch your comfort zone (read: scare the pants off you!) like improvisation (Think: Whose Line is it Anyway?). Improvisation is a storyteller’s weight training. There is no safety net or edit button – you are creating scenes in real-time on stage based on audience suggestions. It can be downright uncomfortable, [...]

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Hubspot’s Unsubscribe Video Humor Hits the Right Spot

By |2013-05-28T23:01:11+00:00May 28, 2013|

I've written about Hubspot before. The company has a great sense of humor and it shows in its content, videos, and social media marketing. All business happens between people. And small businesses have to have a sense of humor to make it these days. It's tough out there with big data, clutter, and all the in-your-face social media. It's enough to make us want anti-social media! This is why Hubspot [...]

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A Marketer’s Hu-manifesto on Humor

By |2017-02-21T20:26:19+00:00April 5, 2013|

Humor is about as human as you can get. It is one of the best ways to connect with an audience as well as increase your return on joy. Who doesn't want that?! I dusted off my now several-years-old Hu-manifesto on humor (Humor-festo just doesn't sound right) and why it matters in business and marketing, as in life. I updated it and am sharing here. Enjoy! 1. Humor is an [...]

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Women, Humor and The Board Room: Part I

By |2018-01-06T02:22:45+00:00February 5, 2013|

This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor!   This is part I of my interview. INTERVIEWER (TV): Tell me about your company, Keeping It Human. How did you conceive of the idea and how did you know something like it was needed, is humor in the workplace lacking? Kathy Klotz-Guest [...]

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Got Digital Marketing Muscle? Shore Up Your Business Video Storytelling with Ten Practices

By |2018-01-06T02:16:02+00:00June 21, 2012|

Over the past few years, in addition to doing a lot of storytelling for video, I’ve had the privilege of interviewing digital marketers from Cisco, Ford, IBM, Goodwill Industries International and NetApp among other companies that are innovating successfully with video. While, of course, there is no home-run “formula” (except for cute kids and keyboard-playing cats!), there are ten practices successful companies use that can improve your video storytelling outcomes. [...]

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Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part I of II

By |2017-02-21T21:58:57+00:00March 19, 2012|

An Interview with Tim Washer, Part I of II I had the pleasure of interviewing Tim Washer, Senior Marketing Manager Cisco, a little while ago on the topic of video, humor and storytelling.  Prior to Cisco, he served as head of social media video production for IBM, where he wrote/produced the company’s most successful YouTube series, "Mainframe: The Art of the Sale," and award-winning videos for the smarter planet campaign. [...]

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Keeping B2B Marketing Content “Human”

By |2017-02-14T01:48:21+00:00May 23, 2011|

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. So why is there so much bad B2B marketing content out there? It’s not a lack of creative storytelling talent. B2B companies [...]

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What’s Your Story? Integrating Video Storytelling into Your Marketing Strategy

By |2017-02-21T22:18:01+00:00February 11, 2011|

Link to original article Marketing with Video: What’s the Story? Kathy Klotz-Guest gave a very educational and entertaining presentation at the NorCal BMA Marketing Strategy Roundtable last week. The topic: “What’s the Story with Video Strategies?” Kathy is founder of Powerfully Funny whose mission is to help organizations improve their innovation efforts, marketing and communications through humor, playfulness, and fun. As a marketing strategist and storyteller, Kathy specializes in helping [...]

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Humor Drives Profits: The Creativity-Innovation Connection

By |2018-01-06T02:09:26+00:00January 28, 2011|

Humor Drives Profits: The Creativity - Innovation Connection Humor is good business. In fact, it’s critical to the creative, innovative process that drives strategic advantage in the marketplace. Humor is no longer a “nice to have” – it’s a competitive necessity. Success demands constant market innovation. Moreover, the most important motivation for employees isn’t money. Employees want to be valued and challenged at work. This means being able to use [...]

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Less Serious Does Not Mean Less Professional

By |2021-03-13T21:05:58+00:00March 13, 2021|

Let's talk about a serious issue... Less serious does not mean less professional.   Being less serious. THE false narrative many buy into, "Less serious means less professional." "I won't be taken SERIOUSLY."  I DISAGREE. LOOK. I get it. I led global communications and marketing teams in tech for 15 years. And I am also an improviser and stand-up comedian. I trained executives on how to talk to media, respond [...]

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