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Storytelling and “Stellar Presentations”: A “Non-Naked” Conversation with Shel Israel

By |2012-04-04T17:05:24+00:00April 4, 2012|

I had the pleasure of chatting with my colleague and co-conspiring mischief maker, Shel Israel, about his latest book, Stellar Presentations. Shel and I first met as Founding Fellows of the new media research think tank, Society for New Communications Research, sncr.org. A masterful storyteller, Shel Israel is a writer, consultant and keynote speaker. He is CEO of SI Associates and is located in the San Francisco Bay Area. He [...]

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Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part II of II

By |2012-03-19T23:27:22+00:00March 19, 2012|

KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 ‘Art of the Sale’ videos. We would improvise, and with my writing partner, Scott, we ended up doing a few longer ones. The best bet is to do things shorter – 60 seconds or less. KKG: What’s new at Cisco? I’ve seen some of the funny stuff you’ve worked on! [...]

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Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part I of II

By |2017-02-21T21:58:57+00:00March 19, 2012|

An Interview with Tim Washer, Part I of II I had the pleasure of interviewing Tim Washer, Senior Marketing Manager Cisco, a little while ago on the topic of video, humor and storytelling.  Prior to Cisco, he served as head of social media video production for IBM, where he wrote/produced the company’s most successful YouTube series, "Mainframe: The Art of the Sale," and award-winning videos for the smarter planet campaign. [...]

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Every Company is A Storytelling Company

By |2017-02-21T22:08:52+00:00August 22, 2011|

EC=SC (Every Company Must be a Storytelling Company) Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good at telling stories in the world of new media. If content is king, stories are queen. We know who wields the power! All great marketing requires great storytelling. The best [...]

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What’s Your Story? Integrating Video Storytelling into Your Marketing Strategy

By |2017-02-21T22:18:01+00:00February 11, 2011|

Link to original article Marketing with Video: What’s the Story? Kathy Klotz-Guest gave a very educational and entertaining presentation at the NorCal BMA Marketing Strategy Roundtable last week. The topic: “What’s the Story with Video Strategies?” Kathy is founder of Powerfully Funny whose mission is to help organizations improve their innovation efforts, marketing and communications through humor, playfulness, and fun. As a marketing strategist and storyteller, Kathy specializes in helping [...]

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EC=SC: Every Company Must be a Storytelling Company

By |2017-02-14T01:50:10+00:00February 6, 2011|

Tom Foremski and Don Bulmer maintain that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good at telling stories in the world of new media. If content is king, stories are queen. We know who wields the power! All great marketing requires great storytelling. The best stories connect viscerally and humanize. [...]

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Want to Create Shareable Content? Make Your Customer the Hero! …Here’s How Intel Did It

By |2017-02-21T19:33:46+00:00October 2, 2013|

Many companies focus on ‘thought leadership’ content that makes the company look great. That’s about you. Here’s a better way to actually get your audience to participate and share content: make your customer the hero. Your products and services aren’t the hero – they are the weapon – or maybe the superhero sidekick – that enables the hero to do amazing things. Help your customer tell that story of their [...]

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Why a Culture of Experimentation Matters and How to Think About it

By |2021-05-18T17:35:08+00:00April 21, 2020|

Experiments fuel innovation, employee development and organizational knowledge. Why Now? It's a great time to create a culture of experimentation precisely because of what's happening today. People want to bring their creativity to work. And it's an innovation imperative. If we're not nurturing employees' creativity, we're compromising their development and missing out on potentially transformational insights that move creative leadership efforts, products and revenues forward. Employees Want to [...]

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The Marketing Podcast: Kathy and Douglas Burdett

By |2017-07-29T23:23:43+00:00July 29, 2017|

What Improv Taught Me (and Can Teach You) about Banishing Boring! In the July 28 release episode of The Marketing Podcast with Douglas Burdett, Kathy talks about how great business storytelling can be and how most everything she learned about marketing came from comedy.   The marketing podcast Stop Boring Me! Podcast with Douglas Burdett Kathy's book, "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and [...]

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Turning leaders and companies into powerful storytellers with improv and humor – Kathy Klotz-Guest

By |2023-05-09T18:12:12+00:00January 22, 2017|

   Own Your Voice, Own Your Story and Impact I help leaders and teams step up, speak up and stand-up playfully and powerfully. Playful, powerful, bold people change the world. Let's build your playful, bold storytelling. How? using improv and comedy. Reach out today!  Kathy served as closing keynote at AMA Cincinnati's 2018 Ignite CX Conference. A highlight of the program, she delivered the [...]

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