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Emcee & Hosting What do you get when you combine an MBA with 20 years in corporate marketing and storytelling and comedy with a splash of inviting carnival barking? A relevant, fun time that has audiences laughing, learning, and leaning in for more. Kathy has emceed special gatherings for nonprofits, hosted awards ceremonies, auctions, sales conferences and all-hands for corporate events (Kaiser Permanente, Genentech, and Startup Brasil Demo Day, [...]
Services: Marketing and Leadership Need a storytelling strategy? Creative Facilitation? Or a Speaker that blends strategy with improvisation? Bye, bye boring! Stop Boring Me! Workshops + Facilitation Need a creative, fun facilitator to bring out your team's best ideas? Need a storytelling workshop? I have worked with executives and teams from branding, marketing and communications, engineering and HR. I have worked with [...]
Workshops and Facilitation Abolish Boring! Super-Creative Ideas and Big Results Whether you need new product/service, storytelling or content ideas, or want to bust boring in marketing or sales, my approach to facilitation is playful (improv-based “yes, and!”), collaborative and helps customers generate lots of innovative ideas for better outcomes. This is what happens when strategy meets improv! Popular Workshop and Facilitation Topics Blending [...]
Speaking "Kathy served as closing keynote at AMA Cincinnati 2018 IGNITE CX Conference. She delivered the perfect balance of humor and thought-provoking content in a highly engaging, energetic, relevant presentation. She is exceptional, and attendees are still talking about, quoting, and applying Kathy’s “yes-and” and story concepts in practice!" - Past President, Gina Bonar Need a playful, inspiring and interactive workshop or keynote to collaborate, create and communicate better? [...]
Latest Release My latest book is “Stop Boring Me!” How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.” What do you call a book that helps marketers, entrepreneurs, product teams, branding, sales use improv to generate and tell massively creative stories, come up with better products and services and content and banish boring? You’d call that a must-read. That’s [...]
About Kathy & Keeping It Human® Working with a Content Marketing Team Storytelling and creative strategy are in my DNA. At 8, my first oral presentation was about Harold Lloyd, Hollywood’s premiere comic stuntman of the silent film era. I even mimed! My creative, storytelling, and humor-nerd superpowers were visible from space as a kid.Put More into Teams I ran teams in tech for 15 years - [...]
An open-mic content mindset can help companies tremendously. First, let me back up and define "open-mic." Typically, an open-mic night is a sampling of different acts in one night. Each comic gets 5-10 minutes. And clubs often (thought not always) don't pay open-mic participants. That can be good or bad depending on many factors. The point - to give comics exposure, build audiences for clubs, and allow clubs to [...]
A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark. We also talked about why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means you accept a [...]
Need inspiration for great stories? Look at the human experiences that shape you and your business. Great stories are everywhere. You just have to know where to look! Inside and Outside the Organization The Truth Matters. Image source: gratisography.com 1. Your values and big purpose - how do you help people? What's the cause you are committed to that's bigger than you? It’s never about just your products. [...]
I hear this a lot: "I work in a boring industry or I have a boring product. There isn't much I can do." I disagree. You can bust boring content. There is no boring product or industry - only boring marketing lacking imagination. I believe anyone can think more creatively about content. There are so many ways to get creative! Three Sheets to the Wind, Source: gratisography.com I [...]
