Crapendectomy. One silly, made-up word caused quite a stir this week. I was asked to provide a webinar to an organization recently. They invited me and, by extension, my voice. My *authentic* voice. There is too much noise in the world and too much marketing that lacks [...]
Humor is about as human as you can get. It is one of the best ways to connect with an audience as well as increase your return on joy. Who doesn't want that?! I dusted off my now several-years-old Hu-manifesto on humor (Humor-festo just doesn't sound right) and [...]
I had a blast talking with my colleague, Robin Fray Carey, the CEO and co-Founder of Social Media Today on April 4. We talked about content marketing strategies in the face of the content explosion. The pace of content is exponentially increasing. So what do businesses need to [...]
I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, I am re-posting with a few minor tweaks. You can read the original [...]
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom is even more important today. The explosion in data and “content,” and the [...]
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom is even more important today. The explosion in data and “content,” and the [...]
If you haven’t seen a few TED talks (live or via TED.com), you are missing out. If you have, well, you know how great the talks are. TED (Technology, Entertainment, and Design) and TEDx – independently organized conferences focusing on local communities– are well-run and inspiring events that [...]
When you are planning your content strategy – whether it’s video, articles, whatever – step back and ask yourself: What makes great content, and what makes people want to share it? Lots of people ask me how to create viral content. If I knew that, I’d bottle it. [...]
We had a great workshop in Santa Clara where we helped attendees define their video marketing story! Hear from two of our attendees on what they learned and how it made a difference to them! Lynn Hunsaker, President of ClearAction Greg Holsen, Founder of ManagedForce Visit Your Video [...]
