Generate Creative Marketing Ideas Using Improv Comedy
This past week, I had a blast reprising a blab I started about 10 months ago: how to generate creative marketing ideas using improv comedy. This is the 4th installment in the series with my [...]
Storytelling Leadership (video)
Executive Storytelling Leadership Trends and How-Tos As always I had a great time chatting about Executive storytelling leadership with my friends and colleagues, Annette Simmons and Karen Dietz. And we had a great surprise appearance [...]
Conflict in Business Storytelling (Video)
How to Deal with It... On Thursday, December 17th, I had a blast on a blab where storytellers, marketers and others discussed a really big topic in business today: Dealing with conflict business storytelling. [...]
Hey Marketers! Every Company Must Be a Storytelling Company
I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, [...]
Successful Product Videos Aren’t About Products
Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed connections, literally and [...]
Got Digital Marketing Muscle? Shore Up Your Business Video Storytelling with Ten Practices
Over the past few years, in addition to doing a lot of storytelling for video, I’ve had the privilege of interviewing digital marketers from Cisco, Ford, IBM, Goodwill Industries International and NetApp among other companies [...]
Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part II of II
KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 ‘Art of the Sale’ videos. We would improvise, and with my writing partner, Scott, we [...]
Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part I of II
An Interview with Tim Washer, Part I of II I had the pleasure of interviewing Tim Washer, Senior Marketing Manager Cisco, a little while ago on the topic of video, humor and storytelling. Prior to [...]
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions, Post 3
This is the third in a series of blog posts published on banking.com. Apps and games: Another great way to increase engagement is to offer fun mobile and web-based applications that help people manage their [...]
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions, Post 2
This is the second post in a series of three published on banking.com. Video: Gen Y consumers watch a lot of online video (research firm ComScore reports the average American viewed over 23 hours of [...]
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions, Post 1
This is the first of 3 posts that ran on banking.com. Today’s financial institutions, like other industry sectors, recognize how important it is to reach out to the Generation Y cohort of 18- to 30-year-olds. [...]
All Marketing Communicates; Great Marketers Connect
Check out my Jargon Be Gone! video intro on this blog topic, and start your jargon-detox program now;-) We live in a world of noise and communications overload. Everyone communicates, and yet few of us [...]
Key to Great Video: A Human Connection
Just yesterday, I saw this video for the first time - a video of a young gay solider coming out live on the phone to his dad on the day "Don't Ask, Don't Tell" was [...]
SFAMA Video Marketing Panel Recap
Missed the SFAMA's video marketing panel? No problem. Check out the event recap. I, along with fellow panelists, had a blast discussing what's working - and what isn't - with video marketing!
What’s Your Video Story?
We had a great workshop in Santa Clara where we helped attendees define their video marketing story! Hear from two of our attendees on what they learned and how it made a difference to them! [...]
Every Company is A Storytelling Company
EC=SC (Every Company Must be a Storytelling Company) Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. [...]
