This is the first of 3 posts that ran on banking.com. Today’s financial institutions, like other industry sectors, recognize how important it is to reach out to the Generation Y cohort of 18- to 30-year-olds. Traditional, conservative and stuffy marketing approaches do not work with these digital natives—and [...]
Check out my Jargon Be Gone! video intro on this blog topic, and start your jargon-detox program now;-) We live in a world of noise and communications overload. Everyone communicates, and yet few of us actually connect at a meaningful level. This is especially true in marketing. Think [...]
Just yesterday, I saw this video for the first time - a video of a young gay solider coming out live on the phone to his dad on the day "Don't Ask, Don't Tell" was repealed. Since then, I have seen it several times. Since its posting yesterday, [...]
Missed the SFAMA's video marketing panel? No problem. Check out the event recap. I, along with fellow panelists, had a blast discussing what's working - and what isn't - with video marketing!
We had a great workshop in Santa Clara where we helped attendees define their video marketing story! Hear from two of our attendees on what they learned and how it made a difference to them! Lynn Hunsaker, President of ClearAction Greg Holsen, Founder of ManagedForce Visit Your Video [...]
EC=SC (Every Company Must be a Storytelling Company) Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good at telling stories in the world of new [...]
