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Humor is an important pattern disruption technique and it can change the way prospects and customers perceive your company. Humor is human! Sprinkle in a little levity - and boom, you can flip expectations. Content Marketing Humor: Presentation Create Better Marketing Content with Humor from Kathy Klotz-Guest How do you add comedy and humor to your content marketing? Let me know. Check out Kathy's ebook on Amazon!
Marketing Humor ebook - Lighten Up Your Content! and Get Results We all want better content! Well, you're out of reasons to avoid adding humor to your marketing. There are so many great examples and ways to create better marketing with humor. This is why I wrote this marketing humor ebook. Better Content and Storytelling with Humor Want your copy of the ebook? Download it today from Aamzon! [...]
June 2014 Brand new is my new ebook that just launched June 3rd 2014 and is only available in the Amazon store. Get yours today! Better Content and Storytelling with Humor
Facebook Marketing Using Humor with Brian Carter Facebook Marketing Using Humor On May 8th, I had the great and fun pleasure of chatting with author, Brian Carter. He and I were on a panel together talking about humor - a topic near and dear to both of us. Humor and depth create meaning and engagement in social media in general. In this podcast, we specifically focus on Facebook [...]
On today's podcast, I covered a number of ways to add fun and humor to your marketing. Being funny is great - and there is no denying it. Even fun can be a huge benefit because it circumvents your audience's logic filter and allows your messages to get through. Tweet: When you make someone smile or laugh, the intellectual shield is lowered and you've created a space for connecting. [...]
I had a great time chatting with my favorite marketing funnyman and fellow improviser, Tim Washer, about one of my fave marketing topics: adding humor to b2b marketing. Tim says he'll be back at least 5 times to keep up his SNL-like co-hosting bonafides! I'm holding him to that. 2014 is THE Year for Humor in B2B Listen to the podcast. New Marketing Podcasts with kathyklotzguest on BlogTalkRadio Adding Humor [...]
I had a great conversation with fellow marketer, entrepreneur and humorist, cartoonist Kriti Vichare on my podcast Nov 26th. If you are an entrepreneur, you have to be able to laugh (and learn from) the inevitable stumbles along the otherwise romanticized path. She is the creator of the #entrepreneurfail comic series. Big Marketing Lessons Open your ideas to others. The value isn't in the idea alone; it's in the [...]
Fun and humor are great at driving awareness and conversation – that is what you need for the top of your funnel (yes, *that* f-word!). The surprise that humor creates is an effective pattern disruption precisely because it’s unexpected – especially in B2B. One day, humor in B2B won’t be such an anomaly. Until then, I’m on a mission of mercy. B2B doesn’t mean blah to boring! The first few [...]
Social Media Author Jay Baer wrote an interesting piece this week (August 4) about a case of social media humor gone wrong. The culprit: the Facebook page of the Evansville, Indiana airport. The page featured the following post that people were responding to: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Insert [...]
I've written about Hubspot before. The company has a great sense of humor and it shows in its content, videos, and social media marketing. All business happens between people. And small businesses have to have a sense of humor to make it these days. It's tough out there with big data, clutter, and all the in-your-face social media. It's enough to make us want anti-social media! This is why Hubspot [...]
