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Improv + Storytelling Strategy All great marketing and culture is storytelling. And your story is bigger than your products and services! Do you have a story strategy? Are stories documented and shared internally? Or maybe you have a big story about new technology that needs to be anchored in the familiar and made accessible in a way people can hear. I help your team uncover the human [...]
Services: Marketing and Leadership Need a storytelling strategy? Creative Facilitation? Or a Speaker that blends strategy with improvisation? Bye, bye boring! Stop Boring Me! Workshops + Facilitation Need a creative, fun facilitator to bring out your team's best ideas? Need a storytelling workshop? I have worked with executives and teams from branding, marketing and communications, engineering and HR. I have worked with [...]
Speaking "Kathy served as closing keynote at AMA Cincinnati 2018 IGNITE CX Conference. She delivered the perfect balance of humor and thought-provoking content in a highly engaging, energetic, relevant presentation. She is exceptional, and attendees are still talking about, quoting, and applying Kathy’s “yes-and” and story concepts in practice!" - Past President, Gina Bonar Need a playful, inspiring and interactive workshop or keynote to collaborate, create and communicate better? [...]
Latest Release My latest book is “Stop Boring Me!” How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.” What do you call a book that helps marketers, entrepreneurs, product teams, branding, sales use improv to generate and tell massively creative stories, come up with better products and services and content and banish boring? You’d call that a must-read. That’s [...]
About Kathy & Keeping It Human® Working with a Content Marketing Team Storytelling and creative strategy are in my DNA. At 8, my first oral presentation was about Harold Lloyd, Hollywood’s premiere comic stuntman of the silent film era. I even mimed! My creative, storytelling, and humor-nerd superpowers were visible from space as a kid.Put More into Teams I ran teams in tech for 15 years - [...]
Last year I wrote a piece about live streaming (I was honored that it was a top ten post on Convince and Convert for 2016 and thanks to Brian Fanzo who I interviewed in the article). The piece focused on how brands are finding success by letting users in on behind the scenes events. It’s also something I wrote about in my book: It's time to break the fourth wall [...]
Creating a Risk-Taking Culture of Humor: A Podcast Chat with Betabrand's Chris Lindland New Ideas, Nonstop Yesterday, I got to have my second chat with one of my favorite podcast guests, Chris Lindland. The CEO of Betabrand, Chris has brought innovation, humor and a risk-taking culture to the company. And that has paid dividends. In less than two years' time, Chris transformed this "clothing meets Kickstarter" startup from [...]
This past week, I had a blast reprising a blab I started about 10 months ago: how to generate creative marketing ideas using improv comedy. This is the 4th installment in the series with my improv and marketing friends, Gary Ware and Brian Carter. We're all marketers and improvisers. There is so much noise out there and a lot of bad content. So you have to experiment and think differently [...]
Sometimes good storytelling goes bad. It happens. We have great intentions and we mean well. We're passionate and we're on fire, and we want to help people. I get it. I am a passionate person and we should all be so lucky to find that thing that makes our heart sing! When Good Storytelling Goes Bad: Source is www.gratisography.com And sometimes that passion becomes a big, bold desire [...]
Using Improv to Generate Awesome New Content, Marketing and Product Ideas Join me for this Blab on December 2nd where we will be innovating new ideas LIVE! It's hard to stand out in a noisy world. To do that you need to think differently. We know improv can help generate new insights and ideas on marketing, product innovation and content. We've innovated lots of new ideas using improv before. Check [...]
