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How to generate kick-ass content marketing ideas using improv On my improv and innovation cafe' series, I've had a blast discussing how to generate new ideas for content marketing using improvisation techniques. I've been joined by two marketing friends, Gary Ware and Brian Carter. What do content marketing and improv have in common? Lots of stuff. They go together like peanut butter and jelly! Want to generate more ideas to [...]
On Wednesday, August 5th, we had a special episode of the 'Improv and Innovation Cafe'.' I had a great time chatting with my friend, fellow improviser and storyteller, Kat Koppett, about storytelling for presentations and why every time you have a chance to present, you should be telling stories. Data is important; yet data alone is not memorable. Storytelling for Presentations Kat and I discuss why data in a story [...]
We - Brian Carter, Gary Ware and I - had so much fun in part I, that we came back for more! On July 30th, we had a part II of improv and content marketing. In this episode, we demonstrated live how improv can be applied to generate new ideas for content. Keeping it Human's Improv and Innovation Cafe' Improv and Content Marketing: An Effective Way to Generate [...]
This week I had a lot of fun chatting with Drew Tarvin, engineer, speaker, improviser and founder of Humor That Works about Humor in the Workplace for our Improv & Innovation Cafe' video series. Humor in the Workplace Drew and I discuss why humor at work matters, how you can bring it into your work no matter where you are or what you do (it's just like managing your career!), [...]
Keeping it Human's Improv and Innovation Cafe' Improv & Innovation Cafe: Techniques for Better Marketing In this video hangout series, I talk about applying improvisation to marketing, storytelling, communications, and content as well as product innovation. Mike Bonifer of bigSTORY: Storytelling Techniques and Big Data In episode 3, I chat with Mike Bonifer about applying improvisation to Storytelling techniques and big data. "There isn't enough pants to hold [...]
Note: This is an updated post from last year. The stories employees and executives tell internally are leading indicators of organizational health and marketplace effectiveness – more so than the marketing stories we tell externally. There is no sound wall between external and internal worlds. That means before companies focus on customers and external marketing, they need to focus on employees, values and internal stories – all the things that [...]
The right brain likes to invert assumptions and examine “what if” scenarios. Creative techniques such as SCAMPER, for example, start by suspending assumptions about products and what people need in order to see new things. And, by rearranging and modifying existing products, we can create new breakthrough ideas. The optimal scenario is integrated thinking that uses both left and right brain thinking, of course. We're not advocating supplanting left-brain thinking [...]
Note: this is an adaptation of a prior post from 2012. Improvisation in Business Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right brain techniques improvisation for idea generation is becoming more common within the enterprise. It's an idea whose time has come as co-created ideas, products, processes, business models, and processes for example often lead to better business outcomes. By improvisation, we don‟t mean comedy or [...]
On October 23rd, I had a blast chatting with Jessie Cohen Shternshus of Improv Effect, about applying principles of improvisation to product design and design thinking. Product Design and Design Thinking A few highlights from our conversation: 1. At the heart of improv and product design using design thinking methods is empathy. Focus on what your customers really need. 2. Empathy starts with great listening. When you interview (and later [...]
Be Indispensable to Customers: Simplify Complexity ‘You made the topic of company storytelling so simple to get. You took away all the complexity we were struggling with and gave us a much-needed, relevant, inspiring and simple framework.’ That is one of the greatest compliments I can get (or any business can get) because of how much work goes into making things feel simple. Every business and every worker - it [...]
