Infographics Storytelling: Let's Get Visual! In this fun convo with Brian Wallace, our focus is Infographics storytelling. It's a growing and important part of visual storytelling strategy. We don't stay there too long - because when Brian and I get together, we talk about lots of stuff. For example, we discuss how marketing itself has changed, what storytelling is really about and why people need to think in stories. Of [...]
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Simplifying Complex Concepts: The Power of Visual Storytelling with Comics I love this article about how a student turned her PhD work in science into a comic book for people who might not otherwise care. Power of Visual Storytelling, Source: mentalfloss.com It never says “visual storytelling” in the piece – that is exactly what this is. A science student was asked by her thesis advisor, “How would you [...]
Visual Storytelling Rules I had the pleasure of talking with author, CMO and co-founder of Branderati, Ekaterina Walter, on the podcast today. We had a blast talking about why visual storytelling matters (Ekaterina is the co-author of The Power of Visual Storytelling) and what you need to know to better connect with your human audience! Yep - research shows that 92.3% of audiences are in fact human! Can't speak for [...]
Interactive Storytelling Lessons from Silent Film Era Physical Comedy Interactive storytelling is not an option today. If you are not doing it, you will be left behind. Harold Lloyd’s silent comedy was story *crack* to my 9-year-old brain. Here was a silent film era comedy stuntman who relied solely on visual comedy and object work to tell these funny and very human stories. I couldn't get enough of it. I [...]
The Power of Interactive Story What Harold Lloyd Taught Me About The Interactive Power of Story Harold Lloyd's silent comedy was story *crack* to my 9-year-old brain. And it taught me everything about breaking the fourth wall to co-create with my audience. Collaborative Storytelling is not an option today. I've given several keynotes on this topic and I love seeing how audiences engage when I create scenes [...]
Last year I wrote a piece about live streaming (I was honored that it was a top ten post on Convince and Convert for 2016 and thanks to Brian Fanzo who I interviewed in the article). The piece focused on how brands are finding success by letting users in on behind the scenes events. It’s also something I wrote about in my book: It's time to break the fourth wall [...]
UK Campaign: Save the Children Storytelling Lessons My friend, lovely human being and fellow storyteller, Park Howell, shared the following campaign from Save the Children with me recently. It's a powerful and touching piece of storytelling: Save the Children Storytelling Lessons Great storytelling does a number of things to pull us in. This particular video uses a few techniques that are effective in highly emotionally charged stories. Here [...]
I had my friend and colleague, Chuck Hester, on the show January 30th to talk about making your LinkedIn profile useful, more visual, and more human! After all, you and your company are stories. Why Most Profiles Fail Many people take their 2D resume and simply cut and paste into LinkedIn. They are missing so much richness in terms of video, slides, content, ebooks, etc. Today, there are so many [...]
I had the pleasure of interviewing Don Bulmer, VP of Communication Strategy at Royal Dutch Shell, in January 2012 about how the company is approaching storytelling today. This article captures the essence of that conversation, and how Bulmer is planning to put an updated, human face on a complex global behemoth. Long Planning Cycles Add to Complexity The energy industry is complex; yet, the simplicity in how it is portrayed [...]
Brave creativity so people and ideas thrive I help business leaders, brands and cultures champion humans. Whether it's storytelling content or innovating CX, employees want to be more creative and be heard. Using a mix of strategy and collaborative improvisation, we help people experience what's possible: bigger creativity and storytelling, and braver, happier teams who work better together. And more humor! 92.3% of people like to laugh and [...]