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Marketing Humor ebook - Lighten Up Your Content! and Get Results We all want better content! Well, you're out of reasons to avoid adding humor to your marketing. There are so many great examples and ways to create better marketing with humor. This is why I wrote this marketing humor ebook. Better Content and Storytelling with Humor Want your copy of the ebook? Download it today from Aamzon! [...]
Source: Video Screen Shot The Big Marketing Question Your Company Must Nail It's a comical scene right out of one of my favorite new shows, Silicon Valley, where I grew up (of course, it was mostly cherry and apricot orchards then, but hey...). The scene: brilliant technical founders of a company that can tell you all about their technology down to excruciating and often mind-numbing minutiae. Yet, they [...]
Facebook Marketing Using Humor with Brian Carter Facebook Marketing Using Humor On May 8th, I had the great and fun pleasure of chatting with author, Brian Carter. He and I were on a panel together talking about humor - a topic near and dear to both of us. Humor and depth create meaning and engagement in social media in general. In this podcast, we specifically focus on Facebook [...]
Funny Business: Comedy in Business Marketing Humor is human. In March, I was fortunate enough to participate in this great funny business panel. I discussed humor in marketing along with great folks including Tim Washer and Brian Carter. Many companies are risk-averse when it comes to using humor. However, there are ways to use humor that are low-risk. Even a little levity goes a long way. [...]
Kick-Ass Marketing Storytelling in Five Steps Great marketing is about great storytelling. Stories stick, inspire, and move people to action. So how do you tell a better story? Here is my latest infographic: Five Steps to Kick-ass Storytelling to Bring Out Your (and Your Audience's) Inner Superhero. Marketing Storytelling Infographic There are five steps to better storytelling. And great storytelling should make you and your customers look good. Sometimes you [...]
My Favorite Marketing Podcasts I started my podcasts series with a tongue-in-cheek title just over 1.5 years ago. Kathy Klotz-Guest on blogtalkradio.com The idea was to have fun with great guests where we could discuss marketing in a human way without the talking head, self-promotional, jargon-laden nonsense. In that last 18 months, we've had some awesome guests give great info, have fun, make us laugh and think. And [...]
On today's podcast, I covered a number of ways to add fun and humor to your marketing. Being funny is great - and there is no denying it. Even fun can be a huge benefit because it circumvents your audience's logic filter and allows your messages to get through. Tweet: When you make someone smile or laugh, the intellectual shield is lowered and you've created a space for connecting. [...]
As a marketer and comic improviser, this is a topic near and dear to my storytelling heart. I know comedy can help marketers learn to connect with audiences in a much deeper way and make us better content marketers! I didn't learn that in business school. I recently wrote a piece for Jay Baer's Convince and Convert blog about this topic. And, be sure to download my free ebook on [...]
Your secret sauce Content Marketing Secret Sauce: Your Voice I love hot sauce. It's my superfood crush. I'd declare it a food group if I could - and I may! It adds spice and flavor, and can turn something bland into something truly awesome. That gets me thinking about how every business has a secret sauce - a lens through which it sees the world, writes about it [...]
Kathy Klotz-Guest on blogtalkradio.com Power Up Your Content Marketing On a special episode of our podcast today, February 11, I had the pleasure of talking to Ann Handley, Chief Content Officer at MarketingProfs.com, about content marketing. 2014 Content Marketing Trends Content marketing isn't new; however, it has changed a lot over the last few years. Some of the biggest changes: 1. Content marketing is becoming more mature [...]
