Attached are my notes for the two product storytelling sessions at Product Camp Silicon Valley 2013. Product-Camp-handout-2013_Kathy-Klotz-Guest Would love to hear your thoughts! Email me at kathy@keepingithuman.com
Every business is in the simplicity business. This article discusses ways of simplifying messages so you uncomplicate customers' lives.
Jargon gets between you and your customer and it’s one of the biggest challenges in marketing messaging today, regardless of industry. As I’ve written about before, jargon is not just a disservice to your customer; it’s a marketing and sales problem for you that shouldn’t be ignored. [...]
This post is part II of II. To read part I, click here. Truth and authenticity. Truth makes compelling comedy. Great comics talk about what they know - the good, bad, and ugly. Hacks try to sell what's popular rather than focus on generating authentic material that [...]
Comedy and marketing have much in common. Well, comedy is marketing, really. And some marketing is pretty comical, intentionally or not. Comedy is a priceless education. In addition to 20 years in marketing, my many years in sketch, stand-up and improvisation have provided a number of critical business [...]
Kathy will be giving a webinar for Women in Consulting (WIC) on June 5th.
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! So listen up, funny ladies. This is part II of II of my interview. To read part I, click here. [...]
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! This is part I of my interview. INTERVIEWER (TV): Tell me about your company, Keeping It Human. How did you [...]
Tired of the typical approach to networking? Hey who isn’t? You go to an event and try to meet people. People are filtering you in or out based on your name tag, and deciding whether you are worth their time (hey, you know the undignified ‘sizing up’ look). [...]
A new era of executive communications is here, thankfully. Move over sound bite-spewing CEOS. Fragmented media compete for increasingly divided customer attention. The decline of trust in corporations combined with the increasing volume and complexity of information have left audiences with a glut of ‘data’ and, yet, a [...]
