Business Storytelling Solves Key Challenges Storytelling is more than just a marketing and branding practice. It’s bigger than that. In fact, storytelling solves key challenges for many organizations. Storytelling inside the company is where it all starts to improve outcomes for employees and customers. Storytelling Solves Key Innovation and Culture Challenges So here are some things storytelling can help with and a few ways I have worked with companies: Strengthening [...]
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Fir Podcast Guest Host I was a FIR Podcast Guest Host! Last week, I had a blast chatting with Shel Holtz and Serena Ehrlich on the For Immediate Release (FIR) podcast where we discuss some hot topics in communications, PR, journalism and branding (Check out the more articles on branding and content on Kathy's blog). What fun! This was my 2nd appearance on the show. I love being a [...]
Services: Marketing and Leadership Need a storytelling strategy? Creative Facilitation? Or a Speaker that blends strategy with improvisation? Bye, bye boring! Stop Boring Me! Workshops + Facilitation Need a creative, fun facilitator to bring out your team's best ideas? Need a storytelling workshop? I have worked with executives and teams from branding, marketing and communications, engineering and HR. I have worked with [...]
Latest Release Books from Kathy Klotz-Guest My latest book is “Stop Boring Me!” How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.” What do you call a book that helps marketers, entrepreneurs, product teams, branding, sales use improv to generate and tell massively creative stories, come up with better products and services and content and banish boring? You’d call [...]
Simplifying Complex Concepts: The Power of Visual Storytelling with Comics I love this article about how a student turned her PhD work in science into a comic book for people who might not otherwise care. Power of Visual Storytelling, Source: mentalfloss.com It never says “visual storytelling” in the piece – that is exactly what this is. A science student was asked by her thesis advisor, “How would you [...]
Source: Wikipedia.org Want to Improve Your Business Storytelling? Here are Seven Ways to Raise Your Game in 2016 I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me - you know I am a storytelling nerd (from the business and improv stages). Proudly! I love that that storytelling is experiencing a [...]
On April 9th, I had the pleasure of chatting with fellow human marketer, Bryan Kramer, from Pure Matter and author of H2H on my podcast about a topic we both are passionate about: why people share content. I heard him speak on this topic at Social Media Marketing World in March in San Diego: #SMMW15. Bryan and Kathy at SMMW15 Follow Bryan Follow Kathy This is the [...]
Cut the Crap! The "Er" of Comparison Branding Harvard Business Review (HBR) had a great article last week on common mistakes start-ups make in talking about their brands. In that piece, the author explains that start-ups (and other companies) too often rely on comparing themselves to other well-known brands in order to explain their own. It's the "We're like Google, only faster." "We're like Apple, only cheaper and better" comparison. [...]
Marketing Human2Human - The Newest 'Old' Idea Sadly, ‘human’ has crossed into jargon-dom. In September 2013, I wrote about the latest CMO marketing buzzword - ‘human’ - based on Ad Age’s article. More recently, I’ve seen social media posts about human to human (Human2Human) as opposed to B2C and B2B, and I’ve also seen the backlash against them, claiming, ‘Hey, it’s not a new idea. It's just more jargon!’ So [...]
In time for Ad Week, Ad Age published the following article about 'human' being the most recent buzzword. Hell yes! Damn straight! Buzzwords – boo!....Stop with the marketing jargonstipation! Well, actually, I should back up and explain. I named my company – Keeping it Human – about 4 years ago before the "Human saturation” movement. It’s people! No, not Soylent Green; it’s People…well, marketing for, and about, people! It’s about [...]