Humor and Branded Content: Four Ways to Bust Boring!

Humor and Branded Content - How to Show Audiences You "Get it" Humor and Branded Content This month I published a piece on humor and branded content and native advertising in the latest updates for the Native Advertising Institute. It's getting harder to get and keep attention. Well-thought out humor can help. This piece outlines four ways to use humor and branded content (as well in native advertising) [...]

By |2018-05-13T01:04:14+00:00May 12, 2018|0 Comments

Growth Hacking Cartoon

Growth Hacking How do you know you are reading and listening to too much growth hacking content? Well, when you start talking like this!   **************************************************************************** Kathy Klotz-Guest is a story and creativity strategist, speaker and author. An improviser and comedian as well as an MBA, MA, Kathy brings interactivity, energy and innovation to events, talks, and workshops. She'll have your audience laughing and learning and that's what it's all [...]

By |2018-05-13T01:28:46+00:00May 7, 2018|0 Comments

Paying Women Speakers Equally – Humor

I created this chart just before Equal Pay Day... Just in case...if you know people that are confused, you can use this Flowchart for reference to help answer the question of paying women speakers equally. Hint: it shouldn't be a question or issue. Paying Women Speakers Equally Do you have something funny you'd like me to draw or talk about? Let me know.     ******************************************************************************* Kathy Klotz-Guest is a [...]

By |2018-05-07T01:26:04+00:00May 7, 2018|0 Comments

How to Speak Like a Blockchain Boss (Satire) in 6 Easy Steps

How to Speak Like a Blockchain Boss I am no blockchain expert; yet I have friends who are and they can show you how to speak like a blockchain boss. Today, I got to chat with my friends @Kerrygorgone and @Chrisbrogan (a real expert) about blockchain on the Business SHEnanigans show. I am practically an expert by osmosis. I am at @kathyklotzguest.   Listen In: It's Informative and Funny Whew! You'll want [...]

By |2018-05-13T01:43:31+00:00March 16, 2018|0 Comments

International Womens Day Tech Parody Coloring Page

A Coloring Page for Tech Dudes That Support Women International Womens Day For international womens day (IWD) 2018, I created the official "International Womens Day Tech Parody" Coloring Page. Or image, really. Still...Woot Woot!  Now, tech bros that support women can get on the coloring. Color all five shapes based on support you have given women in your world, and you're a rockstar! Be sure to check out [...]

By |2018-03-30T20:18:28+00:00March 8, 2018|0 Comments

12 Strategic Humor Principles for Life and Business Success

My Strategic Humor Principles for Success I wrote this post on strategic humor principles over a dozen years ago! And even in that amount of time, I've evolved and I've put all of these to the test. In pretty much every capacity. Source: pexels.com I help businesses and teams become idea-driven cultures that flourish with creativity, and I use strategy, humor and applied improvisation to do that. While [...]

By |2018-05-07T20:27:21+00:00February 17, 2018|0 Comments

Lady Doritos and PepsiCo’s Missed Marketing Opportunity

Lady Doritos and a Missed Marketing Opportunity Oh Doritos! How I love thee. I do. And I don't mind saying that to the world. I ate so many - Cool Ranch, please! - when I was pregnant. I should have bought stock in the company! Yet, they missed a huge opportunity with Lady Doritos (#ladydoritos) on Twitter. New Doritos Flavor, Blaze. These are *not* Lady Doritos. Source: screenshot Doritos.com [...]

By |2018-02-07T04:16:03+00:00February 7, 2018|0 Comments

Narrative Strategy: Conflict Powers Incredible Storytelling

Anger is Story and Innovative Fuel: Why Conflict Powers Incredible Storytelling I spoke to a group of entrepreneurs recently about storytelling and conflict. Being an entrepreneur is hard - just like being an executive in a big company: both can be isolating. Many of these entrepreneurs expressed frustration, rejection and anger as well as passion and excitement. We all do. That is totally normal. Congrats - your human card is [...]

By |2018-01-31T19:59:29+00:00January 31, 2018|0 Comments

SOTU Response – Joe Kennedy’s Language of Unity

The Language of Inclusion and The SOTU Response "I, me, mine...."  Oh, brother. Queue eyeroll.... Remember the seagulls in "Finding Nemo?" Mine, mine, mine!" That scene still makes me laugh. It's not so funny when we use these things in our #marketing, #communication and our talks.   Source: Ron Smith via Unsplash.com Language matters. It signals intent, values and beliefs. The language of unity isn't "I, me, mine..." [...]

By |2018-01-31T18:44:52+00:00January 31, 2018|0 Comments

Storytelling And Employee Engagement

Story of Teams: Storytelling and Employee Engagement #storytelling drives everything and it's time for companies to challenge the #story behind why #employeeengagement fails.   Employees Don't Trust Employee engagement is all the rage...and most programs fail.  Why? Research tells us that once employees are paid at parity and perceive fairness, then money is not a motivator. It's not a lasting motivator. Yes, people want meaningful work and they [...]

By |2018-01-28T23:40:14+00:00January 28, 2018|0 Comments