FIR Podcast Guest – Kathy

Fir Podcast Guest Host   I was a FIR Podcast Guest Host! Last week, I had a blast chatting with Shel Holtz and Serena Ehrlich on the For Immediate Release (FIR) podcast where we discuss some hot topics in communications, PR, journalism and branding (Check out the more [...]

By |2017-11-05T22:10:11+00:00November 5, 2017|

Scary Things Bosses Say (And True Leaders Don’t)

Scary Things Bosses Say Boring content, bad storytelling and poor leadership are all scary. In time for Halloween, here are a few scary things bosses say (and true leaders don't) to employees. We've all hear crazy, scary things. If you hear these scary things bosses say, don't walk. [...]

By |2017-10-31T02:43:47+00:00October 30, 2017|

Three Ways Marketers Kill Marketing – Video (humor)

Three Ways Marketers Kill Marketing There are three big ways marketers kill marketing: jargon; lack of a compelling story; and guilt and shame tactics. I discuss all of those in more detail in this video. See the Medium article of this post. I have always joked that the [...]

By |2017-09-25T00:28:48+00:00September 24, 2017|

Putting Fun in Entrepreneurship – A Chat with Joel Comm

Putting Fun in Entrepreneurship, Passion and the Creative Process In this episode of #yesandbrandshow, Joel and I chat about the creative process and why passion must be a driver in business. We also discuss putting fun in entrepreneurship and why it matters that you do the things that [...]

By |2017-11-26T21:59:08+00:00September 24, 2017|

Beyond Product Content: A Chat with Robert Rose

Product Story: Beyond Product Content - My Chat with Robert Rose Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of the Content Marketing Institute. It's time to go beyond the product story and [...]

By |2017-09-24T20:31:20+00:00September 24, 2017|