Building a Customer Service Culture Through Storytelling

Her name was Vanessa L. and she had bright purple hair. She was a rock star. And so was her hair. It had spikes and was so cool, although I knew I wouldn't rock hair like she did. On this day in 2012 at a TEDx event, she was wowing the crowd with a story about what it means to earn loyalty through service. And customer service can be the [...]

By |2017-10-09T21:21:00+00:00October 9, 2017|0 Comments

Infographics Storytelling – A Visual Storytelling Chat with Brian Wallace

Infographics Storytelling: Let's Get Visual! In this fun convo with Brian Wallace, our focus is Infographics storytelling. It's a growing and important part of visual storytelling strategy. We don't stay there too long - because when Brian and I get together, we talk about lots of stuff. For example, we discuss how marketing itself has changed, what storytelling is really about and why people need to think in stories. Of [...]

By |2017-09-28T18:32:35+00:00September 25, 2017|0 Comments

Three Ways Marketers Kill Marketing – Video (humor)

Three Ways Marketers Kill Marketing There are three big ways marketers kill marketing: jargon; lack of a compelling story; and guilt and shame tactics. I discuss all of those in more detail in this video. See the Medium article of this post. I have always joked that the fifth horseman of the apocalypse is a content marketer. To get notified when I go live, sign up here! Watch the Video [...]

By |2017-09-25T00:28:48+00:00September 24, 2017|0 Comments

Why Employees Won’t Innovate – Video #yesandbrand

Why Employees Won't Innovate There are three big reasons why employees won't innovate: trust; lack of a compelling story; and lack of process. I discuss all of those in more detail in this video. To get notified when I go live, sign up here! To see more about innovation: visit this link! Watch the Video https://www.youtube.com/watch?v=o5W4fCZNdJs&width=645&height=360

By |2017-09-24T23:02:30+00:00September 24, 2017|0 Comments

Most Product Storytelling Sucks: How to Tell a Kick-Ass Product Story

Your Product Story Matters Product Stories matter. Most of the time they stink. They stink because companies are focused on features and benefits. And it's not about that. In this video I discuss what matters and why when it comes to creating a kick-ass product story. Product Storytelling Resources To get notified when I go live, sign up here! I talk about great product storytelling here so check these articles [...]

By |2017-09-24T22:40:40+00:00September 24, 2017|0 Comments

Live Stream Success Tips with Ross Brand – #yesandbrandshow

Live Stream Success Tips to Unleash Your Inner Rockstar Few people know live streaming and video storytelling the way Ross Brand knows it. He is a true live stream video rockstar and he know how to help brands achieve live stream success. He is funny and smart and he knows how to prepare, let go and have fun. In this extended version of the #yesandbrandshow, Ross and I chat about [...]

By |2017-09-24T21:40:28+00:00September 24, 2017|0 Comments

Putting Fun in Entrepreneurship – A Chat with Joel Comm

Putting Fun in Entrepreneurship, Passion and the Creative Process In this episode of #yesandbrandshow, Joel and I chat about the creative process and why passion must be a driver in business. We also discuss putting fun in entrepreneurship and why it matters that you do the things that scare you most. Want more resources on fun? Here you go! Want to see more of the #yesandbrandshow, visit the YouTube Channel [...]

By |2017-11-26T21:59:08+00:00September 24, 2017|0 Comments

Beyond Product Content: A Chat with Robert Rose

Product Story: Beyond Product Content - My Chat with Robert Rose Not too long ago, I had the great and fun fortune of being able to chat with my friend and colleague, Robert Rose, of the Content Marketing Institute. It's time to go beyond the product story and product-focused content. Yes, product story matters - and yet it's about so much more than that. It's about how we make peoples' [...]

By |2017-09-24T20:31:20+00:00September 24, 2017|0 Comments

Five Ways That Improv Ups Your Business Game

(My first version of this post appeared in PureMatter blog).   I am an unabashed humor and improv nerd. And I mean visibly nerdy from space. At 8, the very first presentation I gave to a class that I remember was on Harold Lloyd, Hollywood’s silent film-era comedy stuntman. Oh, and I dressed the part, too.   Source: Gratisography.com    I’ve managed teams in marketing and I’ve been performing comedy [...]

By |2017-09-24T21:34:22+00:00September 4, 2017|0 Comments

Warren Whitlock Chats Guerrilla Marketing (video)

Warren Whitlock Chats Guerrilla Marketing In this episode of livestream show, #yesandbrandshow, I chat with influencer and great guy, Warren Whitlock, about Guerrilla Marketing, why marketing has completely changed and why it's as important now as ever to disrupt business as usual. To see more articles on marketing, click here. Want to see more of the #yesandbrandshow, visit the YouTube Channel and be sure to sign up for notification of [...]

By |2017-09-25T00:26:31+00:00July 30, 2017|0 Comments