Lady Doritos and PepsiCo’s Missed Marketing Opportunity

Lady Doritos and a Missed Marketing Opportunity Oh Doritos! How I love thee. I do. And I don't mind saying that to the world. I ate so many - Cool Ranch, please! - when I was pregnant. I should have bought stock in the company! Yet, they missed a huge opportunity with Lady Doritos (#ladydoritos) on Twitter. New Doritos Flavor, Blaze. These are *not* Lady Doritos. Source: screenshot Doritos.com [...]

By |2018-02-07T04:16:03+00:00February 7, 2018|0 Comments

Fun at Work Day: Innovation and Playfulness

Happy Fun at Work Day Fun at Work Day - Playfulness Matters Today is #havefunatworkday! Play is creative fuel. #playfulness matters. How will you play today in teams or by yourself? Play unleashes our best ideas and that is a powerful force for innovation. It does something else, too. Play shows us who we are. In low stakes play where rules don't matter, we see how we react [...]

By |2018-01-28T22:37:43+00:00January 28, 2018|0 Comments

Virgin Trains: A Viral Lesson in Humor and Customer Service

Virgin Trains: Poor Humor and Customer Service How not to handle customer service via Twitter - Virgin Trains How NOT to handle customer service complaints...this one hot off the press from my friends in London. With "honey," "love," "sweetie"....and other patronizing 'there, there' comments. Brands need to get that it diminishes a woman's legitimate issues. The 1950s called and even it doesn't want 'old timey' sexist comments back. [...]

By |2018-01-02T21:02:36+00:00January 2, 2018|0 Comments

Playful Brands 2017: My Roundup of Fun Brands

Playful Brands I love brands that play! Here is a list of some of my fave brands online. No, I am not getting paid. I love their fun, fresh voice and playful way to approach content and social media. They are not over the top - and they exhibit a fresh and sassy voice. Chubbies Shorts @chubbies. Sure, they follow only 3 ppl to manipulate Klout. But they do make me [...]

By |2017-12-12T18:36:33+00:00December 11, 2017|0 Comments

The Top 5 Worst LinkedIn Business Pick-Up Lines

The Top 5 Worst LinkedIn Business Pick-Up Lines   A few years ago, I wrote this post about bad linkedin notifications. I am happy to say I am getting less spam, although I think it's because I'm filtering more, or the AI bots are hard at work keeping that stuff away. Either way, progress. LinkedIn has gotten better. Way to go, #linkedin. I am still getting those notifications and invites [...]

By |2017-11-18T16:25:30+00:00November 18, 2017|2 Comments

Conference Cartoon – Kathy Klotz-Guest

Friday Fun: Conference Cartoon Introducing the Friday cartoon. Today it's the Conference cartoon. I am learning to draw freehand. As a writer, comic and strategist, I think in punchlines that create a visual. I am just not a drawer.  However, I am now doodling and sketching - skoodling - and committed to learning how to draw better!  So with help of Sketches Pro app for the iPad, I am trying [...]

By |2017-11-10T23:35:51+00:00November 10, 2017|0 Comments

Scary Things Bosses Say (And True Leaders Don’t)

Scary Things Bosses Say Boring content, bad storytelling and poor leadership are all scary. In time for Halloween, here are a few scary things bosses say (and true leaders don't) to employees. We've all hear crazy, scary things. If you hear these scary things bosses say, don't walk. RUN! Ahhhhhhhh!!!!!!!! "Go off and Innovate."  What does that even mean? It has no detail. "Sure, boss, I will get right on [...]

By |2017-10-31T02:43:47+00:00October 30, 2017|0 Comments

Putting Fun in Entrepreneurship – A Chat with Joel Comm

Putting Fun in Entrepreneurship, Passion and the Creative Process In this episode of #yesandbrandshow, Joel and I chat about the creative process and why passion must be a driver in business. We also discuss putting fun in entrepreneurship and why it matters that you do the things that scare you most. Want more resources on fun? Here you go! Want to see more of the #yesandbrandshow, visit the YouTube Channel [...]

By |2017-11-26T21:59:08+00:00September 24, 2017|0 Comments

The Marketing Podcast: Kathy and Douglas Burdett

What Improv Taught Me (and Can Teach You) about Banishing Boring! In the July 28 release episode of The Marketing Podcast with Douglas Burdett, Kathy talks about how great business storytelling can be and how most everything she learned about marketing came from comedy.   The marketing podcast Stop Boring Me! Podcast with Douglas Burdett Kathy's book, "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and [...]

By |2017-07-29T23:23:43+00:00July 29, 2017|1 Comment

Improv in Business Communication Leadership (video)

Improv in Business Communication Leadership On June 2nd, Gary Ware and I did our 2nd live stream discussing improv in business and this time we chatted about improv in business Communication (Leadership). A recent #workforce17 conference presentation revealed that 35% of employees would forgo a raise if they could fire their boss. We chat about this leadership gap and how applied improv can help build leadership muscle when it comes [...]

By |2017-09-24T21:57:36+00:00June 3, 2017|0 Comments